The Main Causes of Dandruff, And How to Treat Them
Itchy, flaky scalp? White flakes everywhere? We feel your pain. When you've got dandruff in your hair, it can be embarrassing and annoying to deal with. Dandruff is a common...
Between Us
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How to Add Volume to Your Hair
Are you feeling as flat as your locks? Women with curly hair, fine hair or low density hair will understand what a lack of volume can do to a hairdo....
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7 DIY Hair Masks That Really Work
Hair masks are the hair equivalent of face masks. Offering an intense condition, this occasional treat for your hair rejuvenates damaged follicles and leaves you looking refreshed. The best...
Abuela's Wisdom, Backed by Science
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What Impossible Can Do
We spent three years developing a proprietary vegan keratin formulation that delivers game-changing results that exceed regular keratin treatments. We call it Impossible Keratin™.
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Naturally Yours
Sustainably sourced ingredients with natural strengthening, hydrating, and restorative properties are at the core of what makes our formulas so effective. Abuela wouldn’t have it any other way.
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Getting to the Root of the Problem
Frizz? Split ends? Dry or damaged hair? We understand your hair’s pain points better than anyone. And we’re here to help you solve them.
Control
Fed up with frizz, flyaways, and frayed ends? Tame unruly strands and stay in Control of your look with long-lasting styling that will have you ready to conquer the world as soon as you step out of the shower.
Shop NowFreedom
Set your curls free! Designed for all types of wavy, coily, and curly hair, Freedom adds body to flat or thin hair and delivers bounce, definition, and visibly healthy curls.
Shop NowRescue
Rescue dry, coarse, stressed, or chemically treated hair with natural ingredients that focus on the root cause of damage. It’s like a spa day for your hair, every day.
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