
Latina Icons Who Redefined Beauty & Style
From bold and colorful makeup choices to fruity head wraps that steal the show every time, Latinas have been redefining the fashion industry for generations with their fierce confidence, unique...
Moringa seed oil
A sacred medicinal plant from the Himalayas, moringa is rich in phytonutrients, antioxidants, vitamin E, and zinc, which stimulate growth and strengthen and rejuvenate hair naturally
Fragrance Profile - Fresh, Citric & Inspiring
Marine notes with mandarin and peach
Impossible Keratin™
Lu's proprietary formulation combines vegan keratin, vegan collagen, and silk amino acids to deliver 3X the strength and 3X the flexibility vs. regular keratin
Always Clean and Cruelty Free
Every product we make at Lu is free of parabens, sulfates, phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.