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How to Use
How it Feels
The nourishing power of Moringa Seed Oil
The impossibly powerful benefits of Impossible Keratin™
Lu's proprietary Impossible Keratin™ is a plant-based keratin formulation made with vegan collagen that provides 3X the strength and 3X the flexibility at a microscopic level, resulting in shinier, healthier, and smoother hair.

Made With
Always Clean and Cruelty Free


Endorsed by everyday jefas
Endorsed by female athletes, celebrities, and thousands of everyday jefas who want to embrace their natural look and add bounce, body, and shine to their curls. Freedom works on all curly or wavy hair types, including flat and thin hair.