Impossible Keratin™

Our proprietary complex, IMPOSSIBLE KERATIN™, is made of essential proteins that penetrate the hair cortex to strengthen and add flexibility. When we use chemical treatments, irons, blow dryers, dye it, or apply any other chemical, the outer part of each hair (called the cuticle), can lose essential components and become weaker, exposing the cortex and allowing an effortless water transfer in and out of each strand, resulting in loss of moisture or frizz. Hair with cuticle damage is called "porous".

Porous or damaged hair results in an uneven cuticle with a rougher surface. This has many consequences to hair’s appearance. On the one hand, it doesn't reflect the light uniformly, causing it to look dull, sad, or dry. It also increases the friction between one strand and another, causing knots, tangles, and roughness.

Our formulas restore hair's health by replenishing the lost proteins. Our proprietary complex IMPOSSIBLE KERATIN™ present in all our products helps recover damaged hair by coating and repairing the cuticle and depositing lost proteins with our unique blend of clean ingredients. Tests done on all types of hair proved that our formulas  increase hair's tensile strength, elasticity, and reduce combing friction. This translates to stronger hair, a smoother cuticle, and less breakage during combing.Hair looks shinier, healthier, and smoother regardless of your mood, style, or hair type. 

  1. Keratin is a fibrous protein that forms the main structural constituent of hair. When you apply keratin treatments to your hair, the molecules coat the hair's cuticle, protecting it and smoothing it. Keratin can help repair damage by coating porous areas with amino acids.
  2. Collagen is the main structural protein found in skin and other connective tissues and is widely used in cosmetic surgical treatments because of its proven benefits. Collagen happens to be the most abundant protein present in the body.
  3. Keratin is formed by a unique blend of amino acids. We lose some of the keratin links every time you comb, blow dry, dye, or flat iron your hair. IMPOSSIBLE KERATIN™ mimics  hair's keratin by blending vegan ingredients to meet the same proportions of amino acids naturally occurring in hair keratin. We use 18 different vegan amino acids sourced from wheat and soy and from vegetable fermentation. These are blended with vegan collagen and with silk amino acids, which are used at the right amount to ensure a significant improvement in hair strength and flexibility.

Benefits of Impossible Keratin™ 

  • Reduces static & frizz 
  • Strengthens hair 
  • Enhances elasticity 
  • Improves wet & dry combing 
  • Adds shine 
  • Protects from heat & chemical damage 
  • Aids damage recovery 
  • Minimizes split ends & flyaways 
  • Adds UV protection 
  • Adds antioxidants to preserve color

After using Lu's products with Impossible Keratin™, you'll notice:

  • Shinier hair⠀
  • Less hair breakage
  • Smoother texture
  • Less split ends
  • Less frizz caused by changes in humidity
  • Protection against damage caused by hairdryers, flat irons, and other heated styling devices
  • Better wet and dry when combing your hair, with less damage
  • Extra UV protection
  • Antioxidant protection to preserve color