• Lu Freedom Collection bottles: shampoo, conditioner and Free to Be Styling Cream for defined curls and waves, on a green background. Lu is designed by Latinas and made in California.
  • Lu Freedom Collection shampoo, conditioner and styling cream under the headline &
  • Before and after photos of wavy and curly hair with the text &
  • Lu Freedom Collection benefits graphic: defines curls and waves, fights frizz, hydrates, adds shine, enriched with Tapioca starch to define and enhance curl shape
  • Lu Freedom product Latina consumer video for defined curls and volume
    Lu Freedom product Latina consumer video for defined curls and volume
  • Lu Freedom Collection is sulphate free (SLS + SLES), cruelty free, paraben free, phthalate free and colorant free
  • Moringa seed oil, the signature ingredient in Lu Freedom hair care, shown with moringa seeds
  • Two laughing women with dark curls holding Lu Freedom shampoo, conditioner and styling cream bottles on a green background
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Lu Freedom Collection: Shampoo, Conditioner & Leave-In Cream for Curls & Waves

$39.99
$39.99

Give your curls their complete Freedom routine. The Lu Freedom Collection by LatinUs Beauty includes Freedom Shampoo, Freedom Conditioner, and Freedom Free to Be Leave-In Styling Cream for softer-feeling hair, bouncy curls and waves, volume, and shine. Suitable for all hair types and color-safe.

What’s included: 1 Freedom Shampoo, 12 fl oz / 355 mL, 1 Freedom Conditioner, 12 fl oz / 355 mL, and 1 Freedom Free to Be Leave-In Styling Cream, 8 fl oz / 235 mL.

Three steps, each with a purpose:

  • Freedom Shampoo is your reset button, gently cleansing away buildup to prepare hair for conditioning and styling.
  • Freedom Conditioner is your moisture shield, helping strengthen hair, improve flexibility, and lock in moisture for softer, smoother curls and waves.
  • Freedom Free to Be Leave-In Styling Cream is your 24/7 style defender. Tapioca, a natural starch, provides flexible hold to help preserve volume at the roots and maintain the shape of curls and waves as hair dries.

This Protein Powered Hair Care routine features Impossible Keratin Technology, Lu’s proprietary complex of vegan keratin, vegan collagen, and silk amino acids. The vegan collagen blend combines amino acids and extracts from rice, soy, carrot, quinoa, and ginseng. Think of it as Protein for your hair, helping care for damaged strands as part of your three-step routine for healthier-looking hair.

Moringa Seed Oil complements the routine with nourishing care for silky softness and shine. Lu’s signature perfume opens with bergamot, grapefruit, and mandarin, followed by marine, jasmine, muguet, and peach, and finishes with cedarwood, musk, and vetiver.

Cleanse with the shampoo and rinse. Apply the conditioner, leave on for a couple of minutes, then rinse thoroughly. Finish with the leave-in styling cream on damp hair, scrunching from the ends upward toward the roots while avoiding direct application to the scalp. Do not rinse out the styling cream. All three products are included.

Lu is a brand designed by Latinas and made in California. Latinas know more about Latina hair than anyone else.

Color safe.
Shipping and Returns

Enjoy FREE standard shipping over $30 usd in the contiguous United States. If you are not happy with your purchase, please contact us at orders@latinusbeauty.com within 20 days of the ship date for a full refund. 
Our No Risk Promise

We’re so confident that you’ll love the Lu Freedom Collection: Shampoo, Conditioner & Leave-In Cream for Curls & Waves that we’re offering a 100% satisfaction guarantee. If you are unsatisfied, we'll give you a FULL REFUND of a full-size Lu Freedom Collection: Shampoo, Conditioner & Leave-In Cream for Curls & Waves
Lu Freedom Collection bottles: shampoo, conditioner and Free to Be Styling Cream for defined curls and waves, on a green background. Lu is designed by Latinas and made in California.
Lu Freedom Collection shampoo, conditioner and styling cream under the headline &
Before and after photos of wavy and curly hair with the text &
Lu Freedom Collection benefits graphic: defines curls and waves, fights frizz, hydrates, adds shine, enriched with Tapioca starch to define and enhance curl shape
Lu Freedom product Latina consumer video for defined curls and volume
Lu Freedom Collection is sulphate free (SLS + SLES), cruelty free, paraben free, phthalate free and colorant free
Moringa seed oil, the signature ingredient in Lu Freedom hair care, shown with moringa seeds
Two laughing women with dark curls holding Lu Freedom shampoo, conditioner and styling cream bottles on a green background

Product Details

How to Use

Apply Lu Freedom Shampoo to wet hair, lather, and rinse thoroughly. Apply Lu Freedom Conditioner and gently detangle while it is on, using your fingers or a wide-tooth comb. Leave on for a couple of minutes, then rinse thoroughly while gently scrunching upward from the ends to encourage your hair’s natural wave or curl pattern. Apply Lu Freedom Free to Be Leave-In Styling Cream to damp hair and scrunch to shape curls and waves, avoiding direct application to the scalp. Leave the styling cream in, do not rinse. All three products are included.

How it Feels

Start with the shampoo’s cleansing lather, follow with the conditioner’s nourishing softness, and finish with the leave-in cream’s flexible hold. Curls and waves feel soft and manageable, with bouncy definition, fuller-looking volume, and shine. Lu’s signature perfume blends citrus top notes, a marine-floral heart with peach, and a cedarwood, musk, and vetiver base.

Moringa Seed Oil and tapioca for soft, defined curls

Moringa Seed Oil is rich in oleic acid, tocopherols (vitamin E), and antioxidant phytonutrients, providing nourishing care for softness and shine. Tapioca in the leave-in styling cream helps hair maintain the shape in which it dries, providing flexible hold to preserve root volume and bouncy curls and waves. These ingredients complement Lu’s Impossible Keratin Technology throughout the three-step Freedom routine.

The impossibly powerful benefits of Impossible Keratin™

Lu's proprietary Impossible Keratin™ is a plant-based keratin formulation made with vegan collagen that provides 3X the strength and 3X the flexibility at a microscopic level, resulting in shinier, healthier, and smoother hair.

Made With

Moringa Seed Oil, Impossible Keratin™️, Wheat/Corn/Soy Amino Acids, Silk Amino Acids, Rice Extract, Soybean Seed Extract, Carrot Root Extract, Quinoa Seed Extract, Ginseng Root Extract, and Tapioca Starch in the leave-in styling cream. Cruelty-Free Ingredients and Formulation.

Always Clean and Cruelty Free

Lu Control Starter Kit: Shampoo, Conditioner & Leave-In Cream
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Try our other collections

Lu Control Starter Kit tubes for frizz free hair: shampoo, conditioner and Lock the Look Styling Cream, 1 fl oz / 30 mL each, on a blue background. Lu is designed by Latinas and made in California. TSA Approved.
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Lu Rescue Starter Kit tubes for dry and damaged hair: shampoo, conditioner and Intense Therapy Leave-In Cream, 1 fl oz / 30 mL each, on a pink background. Lu is designed by Latinas and made in California. TSA Approved.
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  • 5 stars: 7 (78%)
  • 4 stars: 1 (11%)
  • 3 stars: 1 (11%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
K
Katie McMurry

I bought the shampoo and conditioner set with leave in cream for curls and i bought the bottle set of shampoo and conditioner and leave in treatment for damaged hair. I love both and I will be buying again.

D
Desiree Zerebnick

I love this collection...works wonderfully and smells great...thank you

A bit $$$ for me though...Sincerely. Desiree Zerebnick

Hi Desiree, I'm thrilled to hear you love the collection and its scent! We appreciate your support and hope you continue to enjoy it. By subscribing to our newsletter you can find exclusive discounts. You can also get free shipping from orders $30+. Thanks for your kind words!

N
Norma

Loved the shipping delivery... and my products from LU

J
Juana

I love this product.

J
Jane

Love the way it smells!

T
Tracy

As an older curly girl who has tried just about everything for my hair, I LOVE THIS STUFF. Rinses out with no film, curls are defined and it's the only product that I can run my pick through my hair and hardly any tangles with the results being no frizz and volume to my curls.

J
J.T.

I loved the smell and consistency of this product but I have a sensitive scalp and was itchy all day.

P
P.H.

The absolute best products for frizz-prone hair. Use all 3 for good results

K
Kristin

Love these products!!

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