5 Hair Trends We Love for 2025
Go ahead and DM your hairstylist now to book an appointment, because 2025 is going to usher in a new year of cuts and styles. From timeless 'dos with a...
Murumuru butter
This rare seed from the Amazon protects the hair cuticle from humidity, locks in moisture and softens hair for superior manageability and control
Fragrance Profile - Balanced and Sweet
Sweet almond, jasmine, tonka bean, and musk combined with Sicilian blood orange
Impossible Keratin™
Lu's proprietary formulation combines vegan keratin, vegan collagen, and silk amino acids to deliver 3X the strength and 3X the flexibility vs. regular keratin
Always Clean and Cruelty Free
Every product we make at Lu is free of parabens, sulfates, phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.