Lu is proud to be the first beauty brand to partner with some of the beautiful game’s most talented women! In June 2021, Lu became the first-ever beauty sponsor for Liga Mx Femenil side Club América women’s soccer club. As part of our partnership, we work with the team’s coaches and players to promote fútbol to new generations of women, and to help mentor the players as beauty ambassadors and entrepreneurs off the field. It’s a match made in heaven!