Our story is the story of your hair journey, a tradition of hard work, trial and a big idea!
Meet Lu
Lu is a confident, intelligent, and beautiful young woman born in the United States.
She embraces both her American upbringing and Latina heritage, forging a unique identity.
“Everyone keeps asking what I’ve done to my hair—and it’s all thanks to Lu!”
Sofia Castro
Meet Sol
Sol is a beautiful, hardworking woman who knows how to use the land’s natural gifts to maintain her beauty.
She shares this wisdom with her granddaughter Lu as they join forces in a new business venture.
“Control is my go-to for those long shoot days when I need that perfect, polished look to last.”
Victoria Ruffo
Meet Mariana
Mariana is an ambitious, entrepreneurial, and determined woman.
Born in Mexico, her desire to explore the world led her to pursue her dreams in the United States.
“The secret to my hair’s strength and shine? Impossible Keratin.”
Marlene Favela
