IT'S ALL IN THE DETAILS...
Every woman is different, so is her hair. With that in mind, we want to give you the best tips for your mood!

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Our passionate hair experts will give you all the tea about hairstyles and rocking every hair mood because #HairIsPower

Get wonderful hair the natural way. Inspired by traditions passed down from generations and fueled by science, our formulas bring the best out of every hair type naturally.

 HOW TO WASH YOUR HAIR THE RIGHT WAY

Overly hot water, multiple washes a day, and other practices can ruin your hair when it's vulnerable. Try this to improve  your hair's health:

1. Evenly apply shampoo to your scalp and hair after hair is completely wet.
2. Use lukewarm water and gentle pressure to massage the scalp and the roots.⠀
3. Patience is a virtue; take your time to rinse it off. Now spread conditioner from the middle to the roots and wait for 2 to 5 minutes.⠀
4. Towel-dry, preferably with a microfiber towel, and continue with your favorite leave-in cream or styling cream.⠀

HAIR'S BEST KEPT SECRET
WHY USE A STYLING CREAM?

Free To Be styling Cream
Use this dual-action styling cream to hydrate and enhance texture. For a defragmented look: don't brush your hair after you apply the cream. Scrunch it with your hands and define the waves with your fingers. Our formula  prevents frizz while defining texture. 

Lock the Look Styling Cream
Use this dual-action styling cream to protect from heat and tame frizz. Apply a small amount to wet hair before using your heat styling tools to protect every strand and combat frizz.

Intensive Therapy Leave-in Cream
Use this dual-action leave-in conditioner to hydrate and repair. Apply immediately after leaving the shower: spread it in your hands first, then pass a comb for even distribution, avoiding the roots.