Welcome to the world of Lu!
Inspired by Latino natural remedies passed down through generations and fueled by science, we conceived the next frontier of what your hair products should do for you.
LatinUs Beauty is a vibrant and emerging beauty company. Initially focused on serving Latina women, we exist to help all women feel empowered, confident, and beautiful.
LatinUs Beauty is united in creating something special and unique for Latinas.
We celebrate female empowerment and entrepreneurism.
Embrace your mood. Whatever you need from your hair, we got you!
We couldn’t be in better hands! Our founder is a fantastic Marketing Gurú and a man of vision who supports women in power. He believes in family values and is a proud father and a caring husband. Cesar is leading LatinUs, the first mood haircare brand for Latinas, to be the best haircare brand in the US.
Our superwoman CEO. She is an international business professional, mom of three, and has broad expertise in the hair industry. In the past, she had a hard time embracing her hair’s natural texture, but she loved how voluminous and shiny it was using the Freedom Collection.
Chief Content Officer
When we talk about novelas and great storytelling, one name comes to mind. El Güero is a kind soul and highly creative person, an entertainment mentor, and a groundbreaker producer. With his vision, we’re bringing the novela series to life, and we’re sure every woman will enjoy and relate to it.
Chief Innovation Officer
We love women in science, and Isa’s knowledge inspires us every day. She is an innovative executive experienced in product development of consumer packaged goods, specialized in hair care. She has a solid understanding of the Latin American markets and is passionate about trichology science and connecting with botanists and farmers, in the quest for exciting new hair ingredients.
Chief Research Officer
Data-driven and with a fantastic sense of humor. Millie is one of the leading Hispanic market experts in the marketplace today; she has over 30 years of experience working in Spanish language media and has led the research efforts for the two major Spanish-language broadcast networks. Her favorite collection? Freedom, of course!
Senior Copywriter & Content Creator
She is very passionate about the beauty industry and can talk about it for hours. Michelle loves projects that empower women and is very proud of being a Mexican writer. Like any good Aquarius, she’s very curious about life and loves content creation. She fell in love with the Control Collection and is aiming to be an inspiration for younger women.
Media & Analytics
Curious, nerd, runner. He’s a seasoned Digital Marketer with a passion for Search and all things data. For more than a decade, he has helped companies of all sizes run successful online communication strategies. Born Mexican, amateur Brazilian, and professional Latin American who loves multicultural environments.
Brand Expression Leader
Pilar has extensive experience leading brand design for some of the biggest FMCG brands in the world. Her passion about design comes across in every aspect of her work (and personal life!), she has an amazing talent to translate strategies into beautiful executions and most importantly, her ‘can do attitude’, sense of humor and of course, beautiful hair, are invaluable in our team!