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The cottagecore trend, also known as farmcore or countrycore, hit the mainstream at the beginning of the pandemic. While locked inside, people started to pine for the seemingly lofty lifestyles...

For many Latinas (including most of us at Lu), mamá was our introduction to fashion. Whether she was dropping us off at school, making dinner, or preparing for a fiesta,...

  Latina women boast a rich fashion heritage and a long history of lush and lovely hairstyles that have been passed down from mamá to hija for generations. This Mother's...

  Spring is a time of awakening. Outside, temperatures are rising and winter snow has disappeared. Animals begin to stir from hibernation and beautiful flowers are blooming all around. It’s...

  Jenna Marie Ortega has been having a moment, and we are loving it. In 2022, the actor and darling of horror movie fans starred on the big screen in...

Our relationship with our hair is just like every good love story: full of ups and downs. Some days, we could stare at it for hours in the mirror and...

2022 has been quite the year for us. Latino representation is stronger, prouder, and bolder than ever in the United States. Across the entertainment, sports, business, and political fields, Hispanic...

It's time to turn the page on 2022 and welcome the new year! 2022 brought us a ton of fun new hairstyles and hair colors for every hair type, and...

  With 2022 almost in our rearview mirror, it's time to look back on our favorite hair trends of the year. Whether it was bold new hairstyles or glam throwbacks,...

The holiday season is here, and even if the weather outside is frightful, your hair can still be delightful. Whether you want to rock your natural hair around the Christmas...

Have you been naughty or nice to your hair this year? If you've been using Lu, you know the answer to that question! This holiday season, give your besties and...

Who else has gotten into the Autumn spirit this year? Whether it's the spectacular foliage, pumpkin spice lattes, giving thanks for those still with us, or honoring those who have...

TikTok trends come and go (galaxy nails, anyone?), but one that has been sticking around for some time now is the Clean Girl Aesthetic. The look has its champions and...

You could argue that Thanksgiving is the most beloved American holiday among Latinos. No disrespect to July 4th, Veteran’s Day or St. Patrick’s Day (yep, that last one originated in...

Fall is here, and we are loving the cooler temperatures, beautiful colors, and stunning seasonal hairstyles. Just as your hair needs special attention in the summer, the change in weather...

Have you ever heard the expression “beauty is pain?” Well, it doesn’t have to be. From animal testing, to deforestation for ingredients, to toxic chemicals that make their way into...

Halloween is here! Everybody’s favorite frightfest is full of scares, but that doesn’t mean you need to petrify your hair. From October 31 to Christmas Eve and beyond, these tips...

During Hispanic Heritage Month, our nation commemorates the incredible impact that Latinos have had on our country’s past, present, and future. As a Latino-owned and Latina-run business, all of us...

  We can’t think of a better way to commemorate National Hispanic Heritage Month than by celebrating the fierce, fearless, and fantastic Latina women who made history and changed the...

 On Sep 7, 2022, former president Barack Obama and his wife, Michelle, returned to the White House for the unveiling of their official White House portrait. It was a historic...