• The Lu Beauty™ Collection, with Impossible Keratin™ - Our Best Value!
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The Lu Beauty™ Collection, with Impossible Keratin™ - Our Best Value!

$99.99
$179.91
$99.99

Choose our full lineup of beauty products and enjoy your hair your way! From sleek and smooth locks to natural curls and waves, this hair-celebrating collection adapts to your mood and rises to every occasion.
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Our No Risk Promise

We’re so confident that you’ll love the The Lu Beauty™ Collection, with Impossible Keratin™ - Our Best Value! that we’re offering a 100% satisfaction guarantee. If you are unsatisfied, we'll give you a FULL REFUND of a full-size The Lu Beauty™ Collection, with Impossible Keratin™ - Our Best Value!
The Lu Beauty™ Collection, with Impossible Keratin™ - Our Best Value!

Product Details

How to Use

Choose the collection that suits your needs for the day, or mix and match to see what feels and looks best for your particular style! Apply the shampoo to wet hair, lather, and rinse. Follow with the conditioner and massage into your hair. Let sit for two minutes before rinsing out. Finish your look by applying the styling cream to damp hair. Scrunch into your hair beginning at the tips and working your way down to (but not touching) the scalp, and then style as desired.

How it Feels

Our products leave your hair looking and feeling silky, smooth, and three times stronger after your first wash, without making it heavy or greasy. This results in healthier, shinier, and more manageable hair.

The impossibly powerful benefits of Impossible Keratin™

Lu's proprietary Impossible Keratin™ is a plant-based keratin formulation made with vegan collagen that provides 3X the strength and 3X the flexibility at a microscopic level, resulting in shinier, healthier, and smoother hair.

  • Always Clean and Cruelty Free

    Every product we make at Lu is free of parabens, sulfates, phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.

    Learn More

Endorsed by everyday jefas

Endorsed by female athletes, celebrities, and thousands of everyday jefas who need their hair to look beautiful, healthy, and perfectly styled. Works on all hair types, including thick hair and thinning hair.

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