Ingredients & Scents



We created a  performance-driven formula that  offers visible results for consumers from the first wash. Let clean, concentrated  ingredients transform your hair. 

MORINGA SEED OIL

We use Moringa seed oil in our Freedom Collection because it strengthens and rejuvenates your hair naturally.

Originally from the Himalayas, this sacred medicinal plant is rich in phytonutrients, antioxidants, and vitamins. Moringa seed oil has strong antioxidant properties and its high content of vitamin E, which are perfect for stronger, healthy hair!

 

MURUMURU SEED BUTTER 

Originally from the Amazon, this rare seed energizes & hydrates hair visibly from the first wash.  Murumuru Butter is one of the most stable kinds of butter known. It contains natural antioxidants and is rich in vitamins and omega acids, allowing it to be highly emollient and moisturizing.

Add elasticity, shine, and strength to your hair with this super seed to get smooth, manageable, and healthy strands. 

 

SHATAVARI ROOT OIL

Sourced sustainably from India, this ancestral root has potent restorative properties capable of nourishing your hair back to its previous glory.

Shatavari root is high in saponins, which are compounds with antioxidant abilities. This highly popular Ayurvedic plant used to treat  women can be loved and trusted because of its healing properties.

 

SCENTS

Each of our formulas features tailor-made scents specially designed by professional perfumers to go with your mood and double as aromatherapy Find joy and excitement with Freedom, feel empowered with Control, and relax under the fragrance of Rescue. Concentrated scents ensure that your hair smells of your favorite haircare until your next wash!

Freedom: marine notes, mandarin, and peach. This fragrance is fresh, citric, and inspiring.

Control: sweet almond, jasmine, tonka bean, and musk combine with Sicilian blood orange to form a well-blended perfume with sweet and empowering top notes.

Rescue: violet leaves, citrus nuances from mandarin and bergamot combine to form a pleasant, caring sensation that will soothe you every time you use it. Doubles as aromatherapy; scent can be stronger than regular shampoo.