News

  • There's Keratin … and There's Impossible Keratin. Meet Your New Favorite Keratin Shampoo

    If heat and humidity feel like kryptonite for your hair, another ‘k’ product typically comes to the rescue. The ultimate weapon when trying to do ...
  • Your Hair Is Dead, and 9 Other Curious Hair Facts

    Human hair is incredible. It's strong, it's beautiful, and it even has multiple benefits for the body. But did you know that all of the hair you c...
  • 10 Green Beauty and Fashion Brands Owned by Latinos

    Latinos have a special connection with nature. Maybe it's the vibrant natural bounty of Latin America, or the rich and varied indigenous heritage f...
  • Frizz Fighters: 10 Simple and Effective Ways to Tame Frizzy Hair

    Frizzy hair is a problem that affects almost all of us. Humidity? Excess moisture? Chemical treatments? All of these conditions, and others beside...
  • 5 Can't-Miss Hairstyles for Frizzy Hair

    When it comes to curly frizzy hair, there’s only one choice to make: to tame, or not to tame? If you want to control that wild and gorgeous mane,...
  • Beauty and the Box: The Ultimate Guide to Beauty Boxes

      Ever signed up for a beauty box subscription? There's a little sense of Christmas every time these fun, cute, and sometimes game-changing collec...
  • Why Is My Scalp So Greasy All of a Sudden?

    Oily hair is completely normal; you have hair follicles and sebaceous glands, which are your hair's natural way of staying hydrated. However, if you are noticing a recent change in your hair's texture and in your scalp, don't worry, we got you! 
  • What Is All the Buzz Around Impossible Keratin™?

    Not only is Impossible Keratin™ our star ingredient, but it is also a breakthrough complex that can help any hair type get healthier hair with every single wash. Plant-based collagen and keratin, together with silk amino acids, come together to transform your strands microscopically from the inside out. Learn more about the benefits of our breakthrough formulas here!
  • Why Latinas Matter

    Latinas' importance cannot go unnoticed: she is an early adopter, the first to try something new and tell friends and family about it. They are the face of brands across key consumer categories. Over the last fifteen years, Latinas outpaced the U.S. population growing 87% creating new businesses while the total amount of female majority-owned companies grew only 27% in the same timeframe. 

    Latinas have arrived!

  • Why I Joined As CEO

    I joined LatinUs Beauty because I fell in love with the business idea, with the people, and with the opportunity to have fun, doing what I love, with people I respect, trust, and with whom I like to hang out.  If this isn’t the dream job, I don’t know what is.  And in the meantime, DON’T WAKE ME UP!