“Clean” isn’t just a buzzword for us.
Our ancestors taught us to respect the Earth and use what Mother Nature gave us to look better, feel healthier, and be kinder. Did anyone in your family ever suggest you use ammonium lauryl sulfate to make your hair shine? No one in ourfamiliawould, either.
Our promise to you is that, if what goes in the bottle is harmful, we won’t use it.
Instead, we use sustainably sourced ingredients that have natural strengthening, hydrating, and restorative properties.
It’s the not-so-secret reason why every Lu product feels and smells incredible once you apply it. It’s why our customers tell us that they can see the difference after their very first wash. For us, clean beauty isn’t the right way to make hair products.
It’s the only way.