• Lu Freedom Starter Kit tubes: shampoo, conditioner and Free to Be Styling Cream for defined curls and waves, 1 fl oz / 30 mL each, on a green background. Lu is designed by Latinas and made in California. TSA Approved.
  • Lu Freedom Starter Kit under the headline &
  • Before and after photos of wavy and curly hair with the text &
  • Lu Freedom Starter Kit benefits graphic: defines curls and waves, fights frizz, hydrates, adds shine, enriched with Tapioca starch to define and enhance curl shape TSA Approved.
  • Lu Freedom product Latina consumer video for defined curls and volume
    Lu Freedom product Latina consumer video for defined curls and volume
  • Lu Freedom Starter Kit is sulphate free (SLS + SLES), cruelty free, paraben free, phthalate free and colorant free TSA Approved.
  • Moringa seed oil, the signature ingredient in Lu Freedom hair care, shown with moringa seeds
  • Smiling woman with wavy dark hair holding the three Lu Freedom Starter Kit tubes beside her face on a green background TSA Approved.
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Lu Freedom Starter Kit: Shampoo, Conditioner & Leave-In Cream for Curls & Waves

$7.99
$7.99

Take your curl routine with you. The Lu Freedom Starter Kit by LatinUs Beauty includes travel-size Freedom Shampoo, Freedom Conditioner, and Freedom Free to Be Leave-In Styling Cream in 1 fl oz / 30 mL tubes for bouncy curls and waves, softness, volume, and shine. Suitable for all hair types and color-safe.

What’s included: 3 tubes, one Freedom Shampoo, one Freedom Conditioner, and one Freedom Free to Be Leave-In Styling Cream, each 1 fl oz / 30 mL.

Freedom Shampoo is your reset button, gently removing buildup. Freedom Conditioner is your moisture shield, helping lock in moisture for softer-feeling hair. Freedom Free to Be Leave-In Styling Cream is your 24/7 style defender, with tapioca for flexible hold that helps maintain curl and wave definition as hair dries.

This Protein Powered Hair Care routine features Impossible Keratin Technology, Lu’s proprietary complex of vegan keratin, vegan collagen, and silk amino acids. Think of it as Protein for your hair. Moringa Seed Oil complements the routine with nourishing care for softness and shine.

Cleanse with shampoo and rinse. Follow with conditioner and rinse thoroughly, then apply the leave-in styling cream to damp hair and style. Do not rinse out the cream. All three products are included, making it easy to discover Freedom or pack your matching routine for travel.

Lu is a brand designed by Latinas and made in California. Latinas know more about Latina hair than anyone else.

TSA Approved. Color safe.
Shipping and Returns

Enjoy FREE standard shipping over $30 usd in the contiguous United States. If you are not happy with your purchase, please contact us at orders@latinusbeauty.com within 20 days of the ship date for a full refund. 
Our No Risk Promise

We’re so confident that you’ll love the Lu Freedom Starter Kit: Shampoo, Conditioner & Leave-In Cream for Curls & Waves that we’re offering a 100% satisfaction guarantee. If you are unsatisfied, we'll give you a FULL REFUND of a full-size Lu Freedom Starter Kit: Shampoo, Conditioner & Leave-In Cream for Curls & Waves
Lu Freedom Starter Kit tubes: shampoo, conditioner and Free to Be Styling Cream for defined curls and waves, 1 fl oz / 30 mL each, on a green background. Lu is designed by Latinas and made in California. TSA Approved.
Lu Freedom Starter Kit under the headline &
Before and after photos of wavy and curly hair with the text &
Lu Freedom Starter Kit benefits graphic: defines curls and waves, fights frizz, hydrates, adds shine, enriched with Tapioca starch to define and enhance curl shape TSA Approved.
Lu Freedom product Latina consumer video for defined curls and volume
Lu Freedom Starter Kit is sulphate free (SLS + SLES), cruelty free, paraben free, phthalate free and colorant free TSA Approved.
Moringa seed oil, the signature ingredient in Lu Freedom hair care, shown with moringa seeds
Smiling woman with wavy dark hair holding the three Lu Freedom Starter Kit tubes beside her face on a green background TSA Approved.

Product Details

How to Use

Apply a dime size amount of the shampoo and rub it into your hands. Lather into wet hair and rinse thoroughly. Follow with a quarter size amount of conditioner. Rub into your hands, apply thoroughly, and let it sink for a couple of minutes before rinsing thoroughly. After washing, apply the styling cream to damp hair. Massage into your hair beginning at the tips and working your way down to (but not touching) the scalp. Leave in your hair for long-lasting control and protection. Safe for daily use.

How it Feels

The Freedom shampoo and conditioner give you a thick and foamy lather without feeling heavy or greasy, while our leave-in styling cream feels light and nourishing. You’ll be amazed at how easy it is to comb and style your hair with Freedom.

The nourishing power of Moringa Seed Oil

Rich in phytonutrients, antioxidants, Vitamin E, and zinc, Moringa Seed Oil is an all-natural superfood for hair that stimulates growth while strengthening and rejuvenating hair visibly and naturally. It’s the key ingredient for silky, shiny, smooth curls.

The impossibly powerful benefits of Impossible Keratin™

Lu's proprietary Impossible Keratin™ is a plant-based keratin formulation made with vegan collagen that provides 3X the strength and 3X the flexibility at a microscopic level, resulting in shinier, healthier, and smoother hair.

Made With

Moringa Seed Oil, Impossible Keratin™️, Wheat/Corn/Soy Amino Acids, Silk Amino Acids, Rice Extract, Soybean Seed Extract, Carrot Root Extract, Quinoa Seed Extract, Ginseng Root Extract, Cruelty-Free Ingredients and Formulation

Always Clean and Cruelty Free

Lu Freedom Collection: Shampoo, Conditioner & Leave-In Cream for Curls & Waves
$39.99
$39.99

For best results pair with

Lu Freedom Collection bottles: shampoo, conditioner and Free to Be Styling Cream for defined curls and waves, on a green background. Lu is designed by Latinas and made in California.
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$39.99
$39.99

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