Experience it to believe it!

Don't only dream about astonishing, luscious, beautiful hair. Make it possible with our Impossible Keratin™!

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See, smell, and feel the Lu difference.

Make it possible with Impossible Keratin™

  • Vegan Keratin and Collagen
  • Silk amino acids
  • 3X the strength
  • 3X the flexibility

  • Control Collection

    Say goodbye to frizz and be ready to conquer your day. Achieve that just perfectly put together look. With Murumuru butter and Impossible Keratin™.

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  • Rescue Collection

    Amazingly restored and nourished hair. With Shatavari-infused glycerin and Impossible Keratin™. It's like a spa for your hair!

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  • Freedom Collection

    Luscious volume and bouncy curls. Let those curls be truly free! With Moringa seed oil and Impossible Keratin™.

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Control Collection
Rescue Collection
Freedom Collection

Right for you if you want:

  • Frizz-free hair
  • Volume, shine and definition
  • Restored and healthy hair
  • Only the best ingredients
  • A delicious and pleasant smell
I'm in!

Not sure which collection to pick? 

Take our hair quiz and find out which formula is perfect for you. Get ready to feel unbelievably you risk-free with our 100% happiness guarantee!

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The Lu difference

  • Natural ingredients

    Powerful, clean ingredients. Responsible sourced. Natural oils and butters that will transform your hair from the very first wash.

  • Scents

    Perfumist-grade scents that provide a pleasant smell that stays with you throughout the day without being overpowering.

  • Impossible Keratin™

    Lu's proprietary formulation combines vegan keratin, vegan collagen, and silk amino acids to deliver 3X the strength and 3X the flexibility vs. regular keratin

  • Always clean and cruelty-free

    Every product we make at Lu is free of parabens, sulphates (SLE, SLES), phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.

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