Experience it to believe it!

Don't only dream about astonishing, luscious, beautiful hair.

Make it possible with our Impossible Keratin™!

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See, smell, and feel the Lu difference.

The Lu difference

  • Natural ingredients

    Powerful, clean ingredients. Responsible sourced. Natural oils and butters that will transform your hair from the very first wash.

  • Scents

    Perfumist-grade scents that provide a pleasant smell that stays with you throughout the day without being overpowering.

  • Impossible Keratin™

    Lu's proprietary formulation combines vegan keratin, vegan collagen, and silk amino acids to improve hair strength and flexibility.

  • Always clean and cruelty-free

    Every product we make at Lu is free of parabens, sulphates (SLE, SLES), phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.

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