Powerful, clean ingredients. Responsible sourced. Natural oils and butters that will transform your hair from the very first wash.

Perfumist-grade scents that provide a pleasant smell that stays with you throughout the day without being overpowering.

Lu's proprietary formulation combines vegan keratin, vegan collagen, and silk amino acids to improve hair strength and flexibility.

Every product we make at Lu is free of parabens, sulphates (SLE, SLES), phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.