Experience it to believe it!
Don't only dream about astonishing, luscious, beautiful hair. Make it possible with our Impossible Keratin™!
See, smell, and feel the Lu difference.
Make it possible with Impossible Keratin™
- Vegan Keratin and Collagen
- Silk amino acids
- 3X the strength
- 3X the flexibility
Control Collection
Say goodbye to frizz and be ready to conquer your day. Achieve that just perfectly put together look. With Murumuru butter and Impossible Keratin™.
Shop NowRescue Collection
Amazingly restored and nourished hair. With Shatavari-infused glycerin and Impossible Keratin™. It's like a spa for your hair!
Shop NowFreedom Collection
Luscious volume and bouncy curls. Let those curls be truly free! With Moringa seed oil and Impossible Keratin™.
Shop Now
Right for you if you want:
- Frizz-free hair
- Volume, shine and definition
- Restored and healthy hair
- Only the best ingredients
- A delicious and pleasant smell
Not sure which collection to pick?
Take our hair quiz and find out which formula is perfect for you. Get ready to feel unbelievably you risk-free with our 100% happiness guarantee!
The Lu difference
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Natural ingredients
Powerful, clean ingredients. Responsible sourced. Natural oils and butters that will transform your hair from the very first wash.
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Scents
Perfumist-grade scents that provide a pleasant smell that stays with you throughout the day without being overpowering.
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Impossible Keratin™
Lu's proprietary formulation combines vegan keratin, vegan collagen, and silk amino acids to deliver 3X the strength and 3X the flexibility vs. regular keratin
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Always clean and cruelty-free
Learn MoreEvery product we make at Lu is free of parabens, sulphates (SLE, SLES), phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.
