Freedom Shampoo

Regular price
$12.97
Regular price
Sale price
$12.97

If you envy your girlfriend’s curls, are tired of hiding your beautifully natural curly hair in a bun or ponytail, or if you have radically less hair now than you did a year ago, it’s time to set your rizos free. Freedom isn’t just designed for your hair type; it’s the gold standard for curly hair because it delivers what curls need most; deep, penetrating hydration and definition that keeps your hair from getting dry, frizzy, greasy, or tangled up in knots. And if you have flat or thin hair, wait until you see what a dose of Freedom can do for you!

Shipping and Returns

Enjoy FREE standard shipping in the contiguous United States. If you are not happy with your purchase, please contact us please contact us at orders@latinusbeauty.com within 20 days of the ship date for a full refund. 

Our No Risk Promise

We’re so confident that you’ll love the Freedom Shampoo that we’re offering a 100% satisfaction guarantee. If you are unsatisfied, we'll give you a FULL REFUND of a full-size Freedom Shampoo

Freedom Shampoo
Freedom Shampoo
Freedom Shampoo
Freedom Shampoo
Freedom Shampoo

Product Details

How to Use

Apply to wet hair, lather, and rinse. Follow with the Freedom Conditioner and the Free to be Styling Cream. Safe for daily use.

How it Feels

A thick, foamy lather that doesn’t feel heavy or greasy on your hair. Freedom leaves your hair looking and feeling voluminous, radiant, and three times stronger after your first wash. This results in smooth curls that are easier to comb and style.

The nourishing power of Moringa Seed Oil

Rich in phytonutrients, antioxidants, Vitamin E, and zinc, Moringa Seed Oil is an all-natural superfood for hair that stimulates growth while strengthening and rejuvenating hair visibly and naturally. It’s the key ingredient for silky, shiny, smooth curls.

The impossibly powerful benefits of Impossible Keratin™

Lu's proprietary Impossible Keratin™ is a plant-based keratin formulation made with vegan collagen that provides 3X the strength and 3X the flexibility at a microscopic level, resulting in shinier, healthier, and smoother hair.

Made With

Moringa Seed Oil, Impossible Keratin™️, Wheat/Corn/Soy Amino Acids, Silk Amino Acids, Rice Extract, Soybean Seed Extract, Carrot Root Extract, Quinoa Seed Extract, Ginseng Root Extract, Cruelty-Free Ingredients and Formulation

Always Clean and Cruelty Free

Endorsed by everyday jefas

Endorsed by female athletes, celebrities, and thousands of everyday jefas who want to embrace their natural look and add bounce, body, and shine to their curls. Freedom works on all curly or wavy hair types, including flat and thin hair.

What People Are Saying

  • I never thought I'd say this but my South Florida frizzy humid hair did a 360 when I used this shampoo and cream rinse. I love it!

    Laurie R.

As Seen In

#mylumoment