• Two Lu Freedom Shampoo bottles, &
  • Two Lu Freedom Shampoo bottles under the headline &
  • Before and after photos of wavy and curly hair with the text &
  • Lu Freedom Shampoo benefits graphic: removes buildup, defines and enhances curls, adds volume, adds shine
  • Lu Freedom Two-Pack Latina consumer using product video for defined curls and volume
    Lu Freedom Two-Pack Latina consumer using product video for defined curls and volume
  • Lu Freedom Shampoo is sulphate free (SLS + SLES), cruelty free, paraben free, phthalate free and colorant free
  • Moringa seed oil, the signature ingredient in Lu Freedom hair care, shown with moringa seeds
  • Two laughing women with dark curly hair on a green background
1 9

Lu Freedom Shampoo Two-Pack for Volume, Curls & Waves

$27.99
$27.99

Give thin or flat-looking hair a fuller-looking start. Lu Freedom Shampoo by LatinUs Beauty is part of our recommended collection for creating volume, body, and bouncy curls and waves. This set includes two full-size Freedom Shampoos. Suitable for all hair types and color-safe.

What’s included: 2 bottles of Lu Freedom Shampoo, each 12 fl oz / 355 mL.

Your reset button gently deep-cleanses buildup to prep and prime hair for conditioning and styling. Moringa Seed Oil complements the formula with nourishing care for silky softness and shine.

Powered by Impossible Keratin Technology, this is Protein Powered Hair Care. Lu’s proprietary complex combines vegan keratin, vegan collagen, and silk amino acids. The vegan collagen blend combines amino acids and extracts from rice, soy, carrot, quinoa, and ginseng. Think of it as Protein for your hair, helping care for strands for healthier-looking hair.

Freedom’s signature perfume opens with bergamot, grapefruit, and mandarin, followed by marine, jasmine, muguet, and peach, and finishes with cedarwood, musk, and vetiver.

Complete your matching three-step Freedom routine with Lu Freedom Conditioner and Lu Freedom Free to Be Leave-In Styling Cream. Shampoo is your reset button, conditioner is your moisture shield, and leave-in cream is your 24/7 style defender. Conditioner and styling cream are sold separately.

Lu is a brand designed by Latinas and made in California. Latinas know more about Latina hair than anyone else.

Color safe.
Shipping and Returns

Enjoy FREE standard shipping over $30 usd in the contiguous United States. If you are not happy with your purchase, please contact us at orders@latinusbeauty.com within 20 days of the ship date for a full refund. 
Our No Risk Promise

We’re so confident that you’ll love the Lu Freedom Shampoo Two-Pack for Volume, Curls & Waves that we’re offering a 100% satisfaction guarantee. If you are unsatisfied, we'll give you a FULL REFUND of a full-size Lu Freedom Shampoo Two-Pack for Volume, Curls & Waves
Two Lu Freedom Shampoo bottles, &
Two Lu Freedom Shampoo bottles under the headline &
Before and after photos of wavy and curly hair with the text &
Lu Freedom Shampoo benefits graphic: removes buildup, defines and enhances curls, adds volume, adds shine
Lu Freedom Two-Pack Latina consumer using product video for defined curls and volume
Lu Freedom Shampoo is sulphate free (SLS + SLES), cruelty free, paraben free, phthalate free and colorant free
Moringa seed oil, the signature ingredient in Lu Freedom hair care, shown with moringa seeds
Two laughing women with dark curly hair on a green background

Product Details

How to Use

Apply Lu Freedom Shampoo to wet hair, lather, and rinse thoroughly. Follow with Lu Freedom Conditioner, leave on for a couple of minutes, then rinse thoroughly. Finish with Lu Freedom Free to Be Leave-In Styling Cream on damp hair. Leave in, do not rinse, and style as desired. Conditioner and styling cream are sold separately.

How it Feels

A thick, foamy lather that doesn’t feel heavy or greasy on your hair. Freedom leaves your hair looking and feeling voluminous and radiant, with smooth curls that are easier to comb and style.

Moringa Seed Oil for silky softness and shine

Moringa Seed Oil is rich in oleic acid, tocopherols (vitamin E), and antioxidant phytonutrients. It complements Impossible Keratin Technology with nourishing care for silky softness and shine.

The impossibly powerful benefits of Impossible Keratin™

Lu's proprietary Impossible Keratin™ is a plant-based keratin formulation made with vegan collagen that provides 3X the strength and 3X the flexibility at a microscopic level, resulting in shinier, healthier, and smoother hair.

Made With

Moringa Seed Oil, Impossible Keratin™️, Wheat/Corn/Soy Amino Acids, Silk Amino Acids, Rice Extract, Soybean Seed Extract, Carrot Root Extract, Quinoa Seed Extract, Ginseng Root Extract, Cruelty-Free Ingredients and Formulation

Always Clean and Cruelty Free

Lu Freedom Conditioner for Curls & Waves
$14.99
$14.99

Complete the look

Lu Freedom Conditioner bottle, &
Add to cart
$14.99
$14.99

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