We get it, you've got great taste, and you deserve hair care that matches your vibe. 

Picture this: feeling the water run through your hair, catching that fresh and delightful smell, letting your shampoo spread with your fingers, while you massage your head to relax – it's the little things that add up to a whole lot of amazing. It’s not just hair, it's your identity.

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Healthier hair from the first use

Inhale confidence, exhale beauty.

That's the mantra we live by. We're here to empower you to embrace your unique, beautiful self every single day. And guess what? The magic starts from the very first wash.

That’s why we created and perfected our formula to deliver three collections to power your self-confidence and radiate the beauty you have in you:

  • Control Collection

    Fight frizz and tame baby hairs to help you achieve that polished, perfectly-put-together hairstyle.

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  • Rescue Collection

    Focused on reviving and restoring damaged hair, it will help you give its shine back.

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  • Freedom Collection

    Re-create the natural shape of waves and curls and enhance volume where needed.

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Control Collection
Rescue Collection
Freedom Collection

Right for you if you want:

  • Frizz-free hair
  • Volume, shine and definition
  • Restored and healthy hair
  • Only the best ingredients
  • A delicious and pleasant smell
I'm in!

So, isn't it sweet? 

The feeling of discovering something that's genuinely about you and for you. If you are still not sure of what collection to pick, take our Hair-Quiz and find out!

Take our hair quiz

Can't wait to hear your thoughts after giving it a go. Get ready to rock that best version of yourself, because it all starts with you.

The Lu difference

  • Natural ingredients

    Powerful, clean ingredients. Responsibly sourced. Natural oils and butters that will transform your hair from the very first wash.

  • Scents

    Perfumist-grade scents that provide a pleasant smell that stays with you throughout the day without being overpowering.

  • Make it possible with Impossible Keratin™

    Powered by our revolutionary Impossible Keratin™ complex, infused with vegan keratin and silk amino acids, Lu takes hair care to the next level.

  • Always clean and cruelty-free

    Every product we make at Lu is free of parabens, sulphates (SLE, SLES), phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.

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