Terms of Use

The website located at https://www.latinusbeauty.com, (the “Website”) is published, owned, and operated by LatinUs Beauty, LLC its affiliates and related entities (“LatinUs,” “the Company,” “we,” “us,” and “our”).  These Terms of Use (the “Terms”) govern your access to and use of the Website. 


By accessing, browsing, submitting information to and/or using the Website, you agree and acknowledge on your own behalf (referred to throughout the Terms as “you”) that you have read, understand and agree to be bound by these Terms and to comply with all applicable laws including, without limitation, all federal, state and local tax and tariff laws, regulations, and/or directives. If you do not agree to the Terms, please do not use the Website.

Purpose of the Website.  The Website is provided solely for retail, entertainment, and informational purposes and the purposes of enabling communication between you and LatinUs. The information provided is intended to be general in nature and does not necessarily address all the terms, exclusions, and conditions applicable to our products and services.

We do not warrant the accuracy, completeness, or usefulness of this information at any particular time.  Any reliance you place on such information is strictly at your own risk. LatinUs disclaims all liability and responsibility arising from any reliance placed on such content by you or any other visitor to our Website, or by anyone who may be informed of any of its contents. Any information you provide or that is collected by LatinUs through the Website shall be handled in accordance with the Website’s Privacy Policy, which is hereby incorporated by reference.

Use of the Website.  LatinUs grants you a non-exclusive right to access and use the Website and the data, material, content or information herein (collectively, the “Content”) solely for your personal use. Your right to access and use the Website shall be limited to non-commercial purposes unless you are otherwise expressly authorized by LatinUs to use the Website for commercial purposes. You agree to use the Website only for lawful purposes, comply with all rules governing any transactions on and through the Website and comply with applicable laws.

User Account Responsibility.  If you are given or create a password to access the Website, you are responsible for maintaining the confidentiality of your account and your password.  You are responsible for all activities that occur under your account and you agree to notify LatinUs immediately of any unauthorized use of your account.  LatinUs is not responsible for any loss that you may incur as a result of any unauthorized person using your account or your password.

Prohibited Uses. You agree that you will not:

  • Use the Website in any manner that could damage, disable, overburden, or impair the Website or interfere with any other party’s use and enjoyment of them;
  • Attempt to gain unauthorized access to any Website account, computer systems or networks associated with LatinUs or the Website;
  • Obtain or attempt to obtain any materials or information through the Website by any means not intentionally made available or provided by LatinUs;
  • Use any robot, spider, or other automatic device, process or means to access the Website for any purpose, including monitoring or copying any of the material on the Website;
  • Introduce any viruses, Trojan horses, worms, logic bombs, or other material which is malicious or technologically harmful;
  • Attack the Website via a denial-of-service attack or a distributed denial-of-service attack; or
  • Impersonate or attempt to impersonate LatinUs, a LatinUs employee, another user or any other person or entity (including, without limitation, by using email addresses associated with any of the foregoing).

Online Store and Products.  By agreeing to these Terms, you represent that you are at least the age of majority in your state or province of residence.  We reserve the right to refuse service to anyone for any reason at any time.  Certain products or services may be available exclusively online through the Website.  These products or services may have limited quantities and are subject to return or exchange only according to our returns policy (see “Refunds” section below).  We have made every effort to display as accurately as possible the colors and images of our products that appear at the store.  We cannot guarantee that your device’s screen display of any color will be accurate.  We reserve the right, but are not obligated, to limit the sales of our products or services to any person, geographic region, or jurisdiction.  We may exercise this right on a case-by-case basis.  We reserve the right to limit the quantities of any products or services that we offer.  All descriptions of products or product pricing are subject to change at any time without notice, at our sole discretion.  We reserve the right to discontinue any product at any time.  Any offer for any product or service made on this Website is void where prohibited.

Accuracy of Billing and Account Information. We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e‑mail and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers, or distributors.  You agree to provide current, complete, and accurate purchase and account information for all purchases made at our store. You agree to promptly update your account and other information, including your email address, credit card numbers, and corresponding expiration dates, so that we can complete your transactions and contact you as needed.

Optional Tools.  We may provide you with access to third-party tools.  These third-party tools are monitored and controlled by third parties and not LatinUs.  You acknowledge and agree that we provide access to such tools “as is” and “as available,” without any warranties, representations, or conditions of any kind and without any endorsement.  We shall have no liability whatsoever arising from or relating to your use of optional third-party tools. Your use of these third-party tools is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s). 

RefundsWe want you to be completely satisfied with your Lu products! If you feel that a product you purchased doesn't perform the way you expect, please contact us at orders@latinusbeauty.com. We love to hear your feedback; trust us when we say we are always eager to improve. Our goal is to transform your hair, so you can feel empowered and confident with your everyday look! 

Refund Policy

In the rare case that you're not happy with your purchase, let us know within 20 days of the original ship date for a full refund.  

  • You don't need to return the product.
  • Refunds will be credited to the original payment method.
  • Items must be purchased directly on latinusbeauty.com. Unfortunately, we cannot receive returns or process exchanges on Amazon US. Please contact their customer service team for information on their return policy.

To request a refund, follow these steps:

  1. Begin by filling this survey. Your feedback helps us improve to create a better experience for our community.
  2. Send an email to orders@latinusbeauty.com with your name & order number (if you don't have your order number, please send your email with your name and address).
  3. In case of damaged items, please share visual proof. 
  4. Our team will reach out to you shortly after. We will do our best to make sure you are paired with the right product, get a full refund or get store credit.

Shipping is always non-refundable.

Note: It may take some time before the bank issues the refund to your account.

Damaged, broken, or wrong items.  If your product is damaged, broken, or we shipped the wrong item, share some pictures with us at orders@latinusbeauty.com. We will take extensive measures to minimize such errors during fulfillment and will send a replacement right away!

Once you have provided this information to us, we will send you an email to notify you that we have received your survey or pictures. We will also notify you of our resolution of your inquiry. 

It may take some time before your issue is resolved, but you may contact us at orders@latinusbeauty.com if you need additional guidance.

Can I change or cancel my order once it has been placed?

If you need to make a change or cancel an existing order, please contact orders@latinusbeauty.com and add your order number and name.

Third Party Sites.  The Website may contain links to websites controlled or operated by persons and companies other than LatinUs (“Linked Sites”). Linked Sites are not under the control of LatinUs, and LatinUs is not responsible for the contents of any Linked Site, including without limitation any link contained on a Linked Site, or any changes or updates to a Linked Site. LatinUs is not responsible if the Linked Site is not working correctly or for any viruses, malware, or other harms resulting from your use of a Linked Site.  LatinUs is providing these links to you only as a convenience, and the inclusion of any link does not imply endorsement by LatinUs of the site or any association with its operators.  You are responsible for viewing and abiding by the privacy policies and terms of use posted on the Linked Sites.  You are solely responsible for any dealings with third parties who support LatinUs or are identified in the Website, including any delivery of and payment for goods and services.

Our Website is powered and supported by Shopify, Inc.  If you have any questions relating to our business relationship with Shopify, Inc., or how it powers our Website, please see their terms of service available at https://www.shopify.com/legal/terms

Intellectual Property Notices.  The Website and Content are protected by copyrights, trademarks, or are subject to other proprietary rights. Accordingly, you are not permitted to use the Website or Content in any manner, except as expressly permitted by LatinUs in these Terms. The Website or Content may not be copied, reproduced, modified, published, uploaded, posted, transmitted, performed, or distributed in any way, and you agree not to modify, rent, lease, loan, sell, distribute, transmit, broadcast, or create derivatives without the express written consent of LatinUs or applicable owner.

Your Content.  Any Content you create or own or to which you have a license and use on the Website is Your Content.  In sharing Your Content on the Website, you warrant and represent you have the legal right to use Your Content and grant LatinUs an irrevocable, royalty-free, fully paid up, worldwide, non-exclusive license to use Your Content in providing any Website services as described in these Terms and in any posted policies on the Website. The Website services may also provide you with features like photo thumbnails, previews, easy sorting, editing, sharing, creating templates, and searching. These and other features may require our LatinUs systems to access, store, and scan Your Content. You may also be able to share Your Content with others, so please think carefully about what you share. 

You acknowledge and agree that you are solely responsible for complying with the applicable restrictions on use of all Content, copyrighted materials and trademarks that you see, hear, and use on the Website. You understand that any unauthorized use of such intellectual property would result in irreparable injury for which money damages would be inadequate.  You further acknowledge that, in the event of any such unauthorized use, LatinUs or the applicable intellectual property owner will have the right, in addition to other remedies available at law and in equity, to immediate injunctive relief to prevent any such unauthorized use. 

Questions regarding the use of any intellectual property provided on the Website should be directed to orders@latinusbeauty.com.


United States, Canada and Mexico Only
.  LatinUs is based in the state of Ohio in the United States. LatinUs provides this Website for use only by persons located in the United States, Canada and Mexico. We make no claims that the Website or any of its contents are accessible or appropriate outside of the United States, Canada or Mexico. Access to the Website may not be legal by certain persons or in certain countries.

Disclaimer.  ALL INFORMATION OR SERVICES PROVIDED BY LATINUS TO YOU VIA THE WEBSITE, INCLUDING, WITHOUT LIMITATION, ALL CONTENT, ARE PROVIDED “AS IS” AND “WHERE IS” AND WITHOUT ANY WARRANTIES OF ANY KIND. LATINUS AND ITS THIRD-PARTY LICENSORS EXPRESSLY DISCLAIM ALL WARRANTIES, WHETHER EXPRESS, IMPLIED OR STATUTORY, INCLUDING, WITHOUT LIMITATION, THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT. NOTWITHSTANDING ANY PROVISION CONTAINED HEREIN TO THE CONTRARY, LATINUS AND ITS THIRD-PARTY LICENSORS MAKE NO REPRESENTATION, WARRANTY OR COVENANT CONCERNING THE ACCURACY, QUALITY, SUITABILITY, COMPLETENESS, SEQUENCE, TIMELINESS, SECURITY OR AVAILABILITY OF THE WEBSITE OR ANY CONTENT POSTED ON OR OTHERWISE ACCESSIBLE VIA THE WEBSITE. YOU SPECIFICALLY ACKNOWLEDGE THAT LATINUS AND ITS THIRD-PARTY LICENSORS ARE NOT LIABLE FOR THE DEFAMATORY, OBSCENE OR UNLAWFUL CONDUCT OF OTHER THIRD PARTIES OR USERS OF THE WEBSITE AND THAT THE RISK OF INJURY FROM THE FOREGOING RESTS ENTIRELY WITH YOU. NEITHER LATINUS NOR ANY OF ITS THIRD-PARTY LICENSORS REPRESENT, WARRANT OR COVENANT THAT THE WEBSITE WILL BE SECURE, UNINTERRUPTED OR ERROR-FREE. LATINUS FURTHER MAKES NO WARRANTY THAT THE WEBSITE WILL BE FREE OF VIRUSES, WORMS OR TROJAN HORSES OR THAT IT WILL FUNCTION OR OPERATE IN CONJUNCTION WITH ANY OTHER PRODUCT OR SOFTWARE. YOU EXPRESSLY AGREE THAT USE OF THE WEBSITE IS AT YOUR SOLE RISK AND THAT LATINUS, ITS AFFILIATES AND THEIR THIRD-PARTY LICENSORS SHALL NOT BE RESPONSIBLE FOR ANY TERMINATION, INTERRUPTION OF SERVICES, DELAYS, ERRORS, FAILURES OF PERFORMANCE, DEFECTS, LINE FAILURES, OR OMISSIONS ASSOCIATED WITH THE WEBSITE OR YOUR USE THEREOF. YOUR SOLE REMEDY AGAINST LATINUS FOR DISSATISFACTION WITH THE WEBSITE OR THE CONTENT IS TO CEASE YOUR USE OF THE WEBSITE AND/OR THE CONTENT. SOME JURISDICTIONS DO NOT PERMIT THE EXCLUSION OR LIMITATION OF IMPLIED WARRANTIES, SO THE ABOVE EXCLUSION MAY NOT APPLY TO YOU.  YOU MAY HAVE OTHER RIGHTS, WHICH VARY BY JURISDICTION.  WHEN THE IMPLIED WARRANTIES ARE NOT ALLOWED TO BE EXCLUDED IN THEIR ENTIRETY, YOU AGREE THAT THEY WILL BE LIMITED TO THE GREATEST EXTENT AND SHORTEST DURATION PERMITTED BY LAW.

Limitation of Liability
. UNDER NO CIRCUMSTANCES SHALL LATINUS OR ANY OF ITS THIRD-PARTY LICENSORS BE LIABLE TO YOU OR TO ANY THIRD PARTY FOR ANY DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, PUNITIVE, SPECIAL OR EXEMPLARY DAMAGES (INCLUDING, WITHOUT LIMITATION, LOSS OF PROFITS, LOSS OF USE, LOSS OF DATA, LOSS OF INFORMATION OR PROGRAMS ON YOUR DATA HANDLING SYSTEM, TRANSACTION LOSSES, OPPORTUNITY COSTS, INTERRUPTION OF BUSINESS OR COSTS OF PROCURING SUBSTITUTE GOODS) RESULTING FROM, ARISING OUT OF OR IN ANY WAY RELATING TO THE WEBSITE, OR THE DATA, CONTENT OR INFORMATION ACCESSED VIA THE WEBSITE OR ANY HYPERLINKED WEBSITE, OR ANY DISRUPTION OR DELAY IN THE PERFORMANCE OF THE WEBSITE, REGARDLESS OF THE FORM OF THE CLAIM OR ACTION, WHETHER BASED ON CONTRACT, TORT, STRICT LIABILITY, STATUTE OR OTHERWISE, AND REGARDLESS OF WHETHER OR NOT SUCH DAMAGES WERE FORESEEN, UNFORESEEN OR FORESEEABLE, EVEN IF LATINUS OR ITS THIRD-PARTY LICENSORS HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. BY ACCESSING THE WEBSITE SUBJECT TO THESE TERMS OF USE, YOU UNDERSTAND THAT YOU ARE WAIVING RIGHTS WITH RESPECT TO CLAIMS THAT ARE AT THIS TIME UNKNOWN OR UNSUSPECTED, AND IN ACCORDANCE WITH SUCH WAIVER, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD, AND HEREBY EXPRESSLY WAIVE, THE BENEFITS OF SECTION 1542 OF THE CIVIL CODE OF CALIFORNIA AND ANY SIMILAR LAW OF ANY STATE, COUNTRY OR TERRITORY, WHICH PROVIDES AS FOLLOWS: “A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH IF KNOWN BY HIM OR HER MUST MATERIALLY AFFECT HIS OR HER SETTLEMENT WITH THE DEBTOR.”

Indemnity. You agree to defend, indemnify and hold harmless LatinUs and its affiliates, licensors and service providers from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses or fees (including reasonable attorneys' fees) arising out of or relating to your violation of these Terms or your use of the Website, including, but not limited to, any use of the Website Content, services, or products other than as expressly authorized in these Terms or your use of any information obtained from the Website.

Termination and Restriction of Access. In its sole discretion, LatinUs may terminate or suspend your access to the Website for breach of these Terms. LatinUs shall not be liable for any losses or damages arising from any such termination of service.

Arbitration. At its sole discretion, LatinUs may require you to submit any disputes arising from use of the Website, or breach of these Terms, including disputes arising from or concerning their interpretation, violation, invalidity, non-performance, or termination, to final and binding arbitration under the Rules of Arbitration of the American Arbitration Association applying Ohio law.  By using the Website, you hereby consent to submission of any dispute to be final and binding arbitration.

Limitation on Time to File Claims.  Any cause of action or claim you may have arising out of or relating to these Terms or the Website must be commenced within one (1) year after the cause of action accrues, otherwise, such cause of action or claim is permanently barred.

Governing Law & Jurisdiction.  These Terms are governed by the laws of the State of Ohio, U.S.A.  You hereby irrevocably consent to the exclusive jurisdiction and venue of the courts in Cincinnati, Ohio, U.S.A. in all disputes arising out of or relating to the use of the Website.

Changes to these Terms of Use. LatinUs may update or change these Terms from time to time in order to reflect changes in any offered services, changes in the law, or for other reasons as deemed necessary by LatinUs. The effective date of any Terms will be reflected in the “Last Revised” entry at the top of these Terms.  Your continued use of the Website after any such change is communicated shall constitute your consent to such change(s).

General. You agree that no joint venture, partnership, employment, or agency relationship exists between you and LatinUs as a result of these Terms or use of the Website.  You may not assign these Terms without the prior written consent of LatinUs in all instances.  LatinUs may assign these Terms, in whole or in part, at any time.  LatinUs’s performance of this agreement is subject to existing laws and legal process, and nothing contained in these Terms is in derogation of LatinUs’s right to comply with governmental, court, and law enforcement requests or requirements relating to your use of the Website or information provided to or gathered by LatinUs with respect to such use. 

If any part of these Terms are determined to be invalid or unenforceable pursuant to applicable law including, but not limited to, the warranty disclaimers and liability limitations set forth above, then the invalid or unenforceable provision will be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision, and the remainder of these Terms shall continue in effect. 

These Terms, including the Privacy Policy and all other documents expressly incorporated herein by reference, constitute the entire agreement between you and LatinUs with respect to the Website, and supersede all prior or contemporaneous communications and proposals, whether electronic, oral, or written, between you and LatinUs. A printed version of these Terms and of any notices given in electronic form shall be admissible in judicial or administrative proceedings based upon or relating to this agreement to the same extent and subject to the same conditions as other business documents and records originally generated and maintained in printed form. 


LatinUs Contact Information
.  Questions can be directed to LatinUs at:

LatinUs Beauty, LLC
1308 Duncan Ave
Cincinnati OH 45208, USA

orders@latinusbeauty.com

Last Revised:  February 17th, 2021

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