Our story is the story of your hair journey, a tradition of hard work, trial and a big idea!

Meet Lu

Lu is a confident, intelligent, and beautiful young woman born in the United States.

She embraces both her American upbringing and Latina heritage, forging a unique identity.

Meet Sol

Sol is a beautiful, hardworking woman who knows how to use the land’s natural gifts to maintain her beauty.

She shares this wisdom with her granddaughter Lu as they join forces in a new business venture.

Meet Mariana

Mariana is an ambitious, entrepreneurial, and determined woman.

Born in Mexico, her desire to explore the world led her to pursue her dreams in the United States.