Freedom Collection

Bring the bounce back to your curls, coils, and waves.

Designed for all curly hair types, Freedom defines and enhances your natural curls while adding volume to flat and dull hair.

Why it Works

Moringa seed oil

A sacred medicinal plant from the Himalayas, moringa is rich in phytonutrients, antioxidants, vitamin E, and zinc, which stimulate growth and strengthen and rejuvenate hair naturally
Fragrance Profile - Fresh, Citric & Inspiring

Marine notes with mandarin and peach
Impossible Keratin™

Lu's proprietary formulation combines vegan keratin, vegan collagen, and silk amino acids to deliver 3X the strength and 3X the flexibility vs. regular keratin

Always Clean and Cruelty Free

Every product we make at Lu is free of parabens, sulfates, phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.
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Before & After

Learn what Freedom can do for you

How to Choose the Best Shampoo for Curly Hair

We all know that, when it comes to hair, there’s no one-size-fits-all—but this is especially true for curly hair. As everything starts in the shower, curly hair gals should try...

The Nine Worst Things You Can Do to Curly Hair

If you’re a curly girl, you know it takes effort to look as good as you do. With the right hair care routine, there’s nothing more stunning than your curls...

How to Choose the Best Shampoo for Wavy Hair

Wavy hair is like having the best of both worlds. It’s got that natural bounce and movement, yet it can be tamed or left wild depending on your mood. But...

The Dos And Don'ts of Hair Serums for Gorgeous, Healthy Hair

Hair serums are a staple in many people’s hair care routines, but despite their popularity, there’s still some confusion about how to use them correctly. Over-application, improper techniques, and misunderstanding...

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