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Romanticizing Hair Wash Day for Valentine’s Day and Beyond
The world moves fast and often demands a lot from us. It's easy to forget the importance of truly caring for ourselves. But self-love, especially in the form of wellness...
Murumuru butter
This rare seed from the Amazon protects the hair cuticle from humidity, locks in moisture and softens hair for superior manageability and control
Fragrance Profile - Balanced and Sweet
Sweet almond, jasmine, tonka bean, and musk combined with Sicilian blood orange
Impossible Keratin™
Lu's proprietary formulation combines vegan keratin, vegan collagen, and silk amino acids to deliver 3X the strength and 3X the flexibility vs. regular keratin
Always Clean and Cruelty Free
Every product we make at Lu is free of parabens, sulfates, phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.