
Latina Icons Who Redefined Beauty & Style
From bold and colorful makeup choices to fruity head wraps that steal the show every time, Latinas have been redefining the fashion industry for generations with their fierce confidence, unique...
Murumuru butter
This rare seed from the Amazon protects the hair cuticle from humidity, locks in moisture and softens hair for superior manageability and control
Fragrance Profile - Balanced and Sweet
Sweet almond, jasmine, tonka bean, and musk combined with Sicilian blood orange
Impossible Keratin™
Lu's proprietary formulation combines vegan keratin, vegan collagen, and silk amino acids to deliver 3X the strength and 3X the flexibility vs. regular keratin
Always Clean and Cruelty Free
Every product we make at Lu is free of parabens, sulfates, phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.