• “Clean” isn’t just a buzzword for us.

  • Our ancestors taught us to respect the Earth and use what Mother Nature gave us to look better, feel healthier, and be kinder. Did anyone in your family ever suggest you use ammonium lauryl sulfate to make your hair shine? No one in ourfamiliawould, either.

Every single Lu product is made without parabens, sulfates, phthalates, or colorants. Here’s why: 

  • Parabens act as a preservative, prolonging the shelf life of many well-known hair products. They can also disrupt your natural hormone balance and cause skin irritation, among other, more harmful effects. 

  • Sulfates are chemical detergents that cause shampoos to foam. They might feel rich and luxurious when you massage them into your hair, but they can also strip your hair and scalp of their natural oils, moisturizers, and color. Sulfates cause dryness, flaking, and irritation. Oh, and the vast majority of shampoos and conditioners contain them.

  • Phthalates, or plasticizers, are a group of chemicals used to make plastics more durable. They can also be used to help dissolve other materials. Does any of that sound like something you want in your hair? 

  • Colorants can irritate your skin, weaken hair, and even cause hair loss. Their main purpose is often just to make the product look more appealing. We’d rather focus on making your hair look good!

Our promise to you is that, if what goes in the bottle is harmful, we won’t use it.

Instead, we use sustainably sourced ingredients that have natural strengthening, hydrating, and restorative properties.

It’s the not-so-secret reason why every Lu product feels and smells incredible once you apply it. It’s why our customers tell us that they can see the difference after their very first wash. For us, clean beauty isn’t the right way to make hair products.

It’s the only way.