All hair feels like family.

Welcome to our family, the Lu family. We created a haircare line that brings you into our family and lets you share it with yours! By blood, or by choice we are all here together.

Hair is an expression of ourselves and makes us unique. Let’s celebrate family, fun and heritage… and speaking about hair, let’s all celebrate our “hair-itage”!

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The Lu family of products.

We developed a unique formula that works on all hair types. Whatever the mood, time of day, and who you're with… we strive for giving you a great hair day.

Powered by our proprietary Impossible Keratin™ complex, we have a complete family of products for whatever the day entails.

Make it possible with Impossible Keratin™

Our products contain natural ingredients like Murumuru butter in our Control Collection for frizz-free, on-point hair; Moringa seed oil in our Freedom Collection to bring the bounce back to your curls. Our Rescue Collection with Shatavari-infused glycerin will restore your hair back to its natural glory.

Experience it!

Because we really want you to be a part of the family, we offer a 100% satisfaction guarantee on all of our products. If you’re unsatisfied with the results, just let us know and we’ll give you a full refund.

We’ve put lots of love in the making of these products because at Lu, no matter the hair, we’re all family. We may look different, but we love the same. So welcome to the Lu family!

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The Lu difference

  • Natural ingredients

    Powerful, clean ingredients. Responsible sourced. Natural oils and butters that will transform your hair from the very first wash.

  • Scents

    Perfumist-grade scents that provide a pleasant smell that stays with you throughout the day without being overpowering.

  • Impossible Keratin™

    Lu's proprietary formulation combines vegan keratin, vegan collagen, and silk amino acids to deliver 3X the strength and 3X the flexibility vs. regular keratin

  • Always clean and cruelty-free

    Every product we make at Lu is free of parabens, sulfates, phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.

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