Trust us. Whatever your unique hairstyle and pattern is, Lu will help you learn to love it again. Welcome to the haircare brand designed to help you fall head over heels for your hair!

Loving your hair means only using the most natural and healthy ingredients for your strands. Vegan, cruelty-free, and no-nasties hair products? Say less! We developed our Impossible Keratin™ complex to nourish each strand like it’s your best friend. Some might think it’s cheesy to say “made with love”, but at Lu - it really is. We created three collections that your hair will love, regardless of the occasion.

Ready to be in love with frizz-free hair? 

CONTROL has your back! Designed with Murumuru butter and heat protecting ingredients, your hair will hold and be protected from the heat every day.

Want to fall in love with your curls? 

Use FREEDOM, with Moringa Seed Oil to define your curls and add body where needed.

Trying to save your strands from damage? 

Don’t worry. RESCUE will nourish your hair back to its healthiest, most beautiful state. Your hair will love you for it!