See, smell and feel the Lu difference.
Make it possible with Impossible Keratin™
- Vegan Keratin and Collagen
- Silk amino acids
- 3X the strength
- 3X the flexibility
Amazingly restored and nourished hair. With Shatavari-infused glycerin and Impossible Keratin™. It's like a spa for your hair!Shop Now
Say goodbye to frizz and be ready to conquer your day. Achieve that just perfectly put together look. With Murumuru butter and Impossible Keratin™.Shop Now
Luscious volume and bouncy curls. Let those curls be truly free! With Moringa seed oil and Impossible Keratin™.Shop Now
The Lu difference
Powerful, clean ingredients. Responsible sourced. Natural oils and butters that will transform your hair from the very first wash.
Perfumist-grade scents that provide a pleasant smell that stays with you throughout the day without being overpowering.
Lu's proprietary formulation combines vegan keratin, vegan collagen, and silk amino acids to deliver 3X the strength and 3X the flexibility vs. regular keratin
Always clean and cruelty-freeLearn More
Every product we make at Lu is free of parabens, sulphates (SLE, SLES), phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.