Astonishing, beautiful hair!

Don't only dream about beautiful hair. Make it possible with our Impossible Keratin™!

Shop Now

See, smell and feel the Lu difference.

Make it possible with Impossible Keratin™

  • Vegan Keratin and Collagen
  • Silk amino acids
  • 3X the strength
  • 3X the flexibility

  • Rescue Collection

    Amazingly restored and nourished hair. With Shatavari-infused glycerin and Impossible Keratin™. It's like a spa for your hair!

    Shop Now
  • Control Collection

    Say goodbye to frizz and be ready to conquer your day. Achieve that just perfectly put together look. With Murumuru butter and Impossible Keratin™.

    Shop Now
  • Freedom Collection

    Luscious volume and bouncy curls. Let those curls be truly free! With Moringa seed oil and Impossible Keratin™.

    Shop Now
Rescue Collection
Control Collection
Freedom Collection

Right for you if you want:

  • Frizz-free hair
  • Volume, shine and definition
  • Restored and healthy hair
Shop Now

The Lu difference

  • Natural ingredients

    Powerful, clean ingredients. Responsible sourced. Natural oils and butters that will transform your hair from the very first wash.

  • Scents

    Perfumist-grade scents that provide a pleasant smell that stays with you throughout the day without being overpowering.

  • Impossible Keratin™

    Lu's proprietary formulation combines vegan keratin, vegan collagen, and silk amino acids to deliver 3X the strength and 3X the flexibility vs. regular keratin

  • Always clean and cruelty-free

    Every product we make at Lu is free of parabens, sulphates (SLE, SLES), phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.

    Learn More