Freedom Collection

Bring the bounce back to your curls with Freedom, the best-selling BFF for all curly hair types. Freedom works by nourishing your hair and delivering hydration to those hard-to-reach curls, coils and wavy ends. It’s also the ideal, all-natural way to add body to flat or thin hair.

Why it Works

  • Moringa seed oil

    A sacred medicinal plant from the Himalayas, moringa is rich in phytonutrients, antioxidants, vitamin E, and zinc, which stimulate growth and strengthen and rejuvenate hair naturally

  • Fragrance Profile - Fresh, Citric & Inspiring

    Marine notes with mandarin and peach

  • Impossible Keratin™

    Lu's proprietary formulation combines vegan keratin, vegan collagen, and silk amino acids to deliver 3X the strength and 3X the flexibility vs. regular keratin

  • Always Clean and Cruelty Free

    Every product we make at Lu is free of parabens, sulfates, phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.

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Before & After