Freedom Collection

Bring the bounce back to your curls with Freedom, the best-selling BFF for all curly hair types. Freedom works by nourishing your hair and delivering hydration to those hard-to-reach curls, coils and wavy ends. It’s also the ideal, all-natural way to add body to flat or thin hair.

Why it Works

Moringa seed oil

A sacred medicinal plant from the Himalayas, moringa is rich in phytonutrients, antioxidants, vitamin E, and zinc, which stimulate growth and strengthen and rejuvenate hair naturally
Fragrance Profile - Fresh, Citric & Inspiring

Marine notes with mandarin and peach
Impossible Keratin™

Lu's proprietary formulation combines vegan keratin, vegan collagen, and silk amino acids to deliver 3X the strength and 3X the flexibility vs. regular keratin

Always Clean and Cruelty Free

Every product we make at Lu is free of parabens, sulfates, phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.
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