A new year, a new opportunity to revamp your look. The easiest way? Hair colors that truly embrace your personality. This year, bold hues, low-maintenance styles, and unique blends of natural and vibrant shades will take center stage. From icy platinum blondes and rich jewel tones to soft, sun-kissed balayages and coppery reds, the options are endless. Let’s explore the best hair color trends for 2025!
1. Subtle, Sophisticated Mocha Brown
Brunettes, rejoice! An ode to Pantone’s 2025 color, Mocha Mousse, this mushroom or mousy brown will be a popular choice at the hair salon all year long. The ashy, cool undertone creates a minimalist, understated look that, while easy to maintain in the long run, is tricky to achieve if your hair doesn’t have the right pigments or if your skin isn’t suitable for grayish hues. If that’s the case for you, don’t worry—2025 is all about decadent brown hair color trends. A dark espresso brown also has a luxurious, almost chocolate-like depth that adds dimension to the hair while remaining sultry and refined.
2. Bright, Bold Blonde
Bleached blonde is making a major comeback in 2025, but this isn’t the subtle, buttery blonde a la Barbie we saw everywhere in 2024. Think platinum, icy, one-dimensional blond that’s anything but boring. A bright color and a bold choice, it's perfect for those who want to make a statement and embrace the confidence that comes with a striking, high-maintenance shade. And if you want to lean into the look, consider face-framing highlights for a little pop of brightness.
3. Easy, Breezy Balayage
If you're not ready to commit to an all-over color but still want some dimension in your hair (or you simply want to follow the sustainability trend in beauty), a low-maintenance balayage is the perfect solution. Unlike traditional highlights, balayage doesn’t require frequent touch-ups, making it the ultimate choice for those looking for a more relaxed hair color routine.
While balayage has been around for a while now, 2025 will welcome a new set of possibilities and an even more customized hair. Instead of just blonde highlights, think warm shades of caramel and honey, or even pastel hues that seamlessly blend to create a personalized and effortless look that complement your natural hair color.
4. Sunny, Coppery Auburn
A warm, vibrant hue that flatters a range of skin tones? We’re here for it! Coppery auburn is ideal for those who want a deep, rich hair colour without going too dark. It strikes the perfect balance between bold and natural, offering a sophisticated look that draws attention but still feels refined. The great thing about copper hair color is its versatility. It can be lightened for a more golden-red tone or deepened into a rich, spicy shade for a dramatic effect. But don’t forget auburn fades quickly, and it can become dull in no time—your best bet? Start in the shower.
5. Sweet, Seductive Cherry Cola
We’ve seen this hair color everywhere, especially during the fall of 2024, and believe us when we say the trend isn’t going away anytime soon. This deep, rich red with hints of dark brown is both seductive and mysterious. The color is reminiscent of the dark, glossy hue of the cherry cola drink, and it offers a sleek, sultry vibe that’s perfect for those who want to stand out in a dramatic, sexy way. Cherry cola works best on dark hair, and it can be customized with a bit of balayage or ombré to add depth and shine.
6. Cool, Understated Smoky Bronze
Cool and contemporary, the smoky bronze is the perfect mix of warm and cool tones, and it’s set to be one of the hottest trends of 2025. This color blends shades of dark brown, gray, and bronze to create a smoky, edgy effect that’s both modern and timeless. This is something more unique than the traditional brown, blonde, or bronde shades we kept seeing last year. And it's the perfect shade to accentuate warm skin tones.
You can easily pair the smoky bronze look with a root smudge or root melt—another hit for 2025. Root-melted hair offers a smooth and natural transition from dark roots to light ends, creating a soft, "melted" effect and more subtle highlights. It’s ideal for those who want the brightness of blonde or bronze without the sharp contrast of traditional highlights or all-over color.
7. Precious Jewel Hues
Leaving behind the coveted rainbow hair, jewel tones are back in a big way for 2025, and they’re bolder and more vibrant than ever. From deep emerald greens (hello, Wicked fans) to royal sapphire blues, these rich, luxurious colors add creativity and dazzle to any look—all you need is a trendy, natural haircut and smooth, shiny locks to channel your inner precious jewel-toned fairy in real life.
Caring for Colored Hair
Proper care is essential for bleached hair, as it requires nourishing treatments to prevent hair damage and your natural color fading. We love our Rescue Collection for hair that's been bleached, colored, or treated with chemicals—it's a system of shampoo, conditioner, and styling cream that work together to provide intense hydration and nourishment from the first wash, keeping your hair looking shiny, healthy, and vibrant.
2025 is the year of loud, boldness, and sophistication with colors that are as diverse as the people who wear them. Whether you're looking for a dramatic makeover or a subtle change, the year ahead has something for everyone.
