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Why it Works

  • Ingredients

    Each ingredient is methodically researched and evaluated by our experts, resulting in formulas that are unique to Lu.

  • Scents

    Tailor-made scents designed by professional perfumers accentuate your mood and even double as aromatherapy!

  • Impossible Keratin

    Lu's proprietary formulation combines vegan keratin, vegan collagen, and silk amino acids to deliver 3X the strength and 3X the flexibility vs. regular keratin

  • Always Clean and Cruelty Free

    Every product we make at Lu is free of parabens, sulfates, phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.

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