For that look. From the very first wash.

You know “that look” we’re talking about. The one that makes you smile in front of the mirror and boosts your confidence because you know you’re looking great.

That beautiful, perfectly put together look that gets you compliments all day long. No matter the occasion, we got you.

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Make it possible with Impossible Keratin™

That’s what we’re all about with our new haircare line. Powered by our proprietary Impossible Keratin™ complex, we have the right lineup of products to help you achieve your best look everyday, giving you the confidence of knowing you’ve got “that look”. It cleanses, nourishes, protects and delivers great results from the first wash.

Whatever the look you're after.

Our products contain natural ingredients like Murumuru butter in our CONTROL Collection for frizz-free, on-point hair; Moringa seed oil in our FREEDOM Collection for shiny, bouncy, wavy, defined and beautifully fun hair. Our RESCUE Collection with Shatavari-infused glycerin will restore your hair back to its natural glory.

A look that only Lu will give you.

Don’t just take our word for it, try them out for yourself! We give you a 100% satisfaction guarantee on all of our products. If you’re unsatisfied with the results, just let us know and we’ll give you a full refund.

We’ve put lots of love in the making of these products because at Lu, it is our passion to help you achieve that look.

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  • Always clean and cruelty-free

    Every product we make at Lu is free of parabens, sulphates (SLE, SLES), phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.

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