For that look. From the very first wash.

You know “that look” we’re talking about. The one that makes you smile in front of the mirror. That one that boosts up your confidence because you know your hair is looking great.

That look that’s gonna get you compliments throughout your day. That beautiful, perfectly put together look that will knock them speechless at work; or if you’re working remote, that look that will make you want to keep your camera always turned on.

And for those relaxing days where we’re all about the things that matter to us the most, that look of restored, beautiful, nurtured hair. No matter the occasion, we got you.

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Whatever look you're after.

That’s what we’re all about with our new haircare line. Powered by our proprietary Impossible Keratin™ complex, we have the right lineup of products to help you achieve your best look everyday, giving you the confidence of knowing you’ve got “that look”. It cleanses, nourishes, protects and delivers great results every single wash. 

Have we mentioned that all our products feature perfumist-grade scents? Oh, because we’ve hired not only the best haircare chemists and architects in the industry, but also the best noses out there as part of our product development. You will not only see the difference, you’ll love our scents.

Our products contain natural ingredients like Murumuru butter in our Control Collection for frizz-free, on-point hair; Moringa seed oil in our Freedom Collection for shiny, bouncy, wavy, defined and beautifully fun hair. Our Rescue Collection with Shatavari-infused glycerin will restore your hair back to its natural glory.

Experience it!

Don’t just take our word for it, try them out for yourself! We give you a 100% satisfaction guarantee on all our products. If you’re unsatisfied with the results, just let us know and we’ll give you a full refund.

We’ve put lots of love in the making of these products because at Lu, hair is our passion. We know what women want from their shower experience and we understand what it takes to strive to achieve that look.

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