Whatever the look you're after.

For that look. From the very first wash.

You know “that look” we’re talking about. The one that makes you smile in front of the mirror and boosts your confidence because you know you’re looking great.

That beautiful, perfectly put together look that gets you compliments all day long. No matter the occasion, we got you.

Our products contain natural ingredients like Murumuru butter in our CONTROL Collection for frizz-free, on-point hair; Moringa seed oil in our FREEDOM Collection for shiny, bouncy, wavy, defined and beautifully fun hair. Our RESCUE Collection with Shatavari-infused glycerin will restore your hair back to its natural glory.

The Lu difference

  • Natural ingredients

    Powerful, clean ingredients. Responsible sourced. Natural oils and butters that will transform your hair from the very first wash.

  • Scents

    Perfumist-grade scents that provide a pleasant smell that stays with you throughout the day without being overpowering.

  • Impossible Keratin™

    Lu's proprietary formulation combines vegan keratin, vegan collagen, and silk amino acids to improve hair strength and flexibility.

  • Always clean and cruelty-free

    Every product we make at Lu is free of parabens, sulphates (SLE, SLES), phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.

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A look that only Lu will give you.

Don’t just take our word for it, try them out for yourself! We give you a 100% satisfaction guarantee on all of our products. If you’re unsatisfied with the results, just let us know and we’ll give you a full refund.

We’ve put lots of love in the making of these products because at Lu, it is our passion to help you achieve that look.

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