Get your hair on! From the very first wash.

Lets get groovy! Let's get serious! Let's get deep! It’s time to get your hair on with Lu. Whatever your unique style is, Lu will let you embrace that and shine!

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Make it possible with Impossible Keratin™

Powered by our proprietary Impossible Keratin™ complex, we have the right lineup of products to help you achieve your best look everyday, giving you the confidence to get your hair on.

Lets get groovy!

with our FREEDOM Collection: with Moringa seed oil that brings life back to your curls! Our unbelievable Free to Be Styling Cream will add the final touch so you freestyle your day away feeling like your most confident self!

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Let's get serious.

with our CONTROL Collection: with Murumuru butter that nourishes your hair while keeping it frizz-free and protected from the heat of the sun or your styling tools!

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Let's get deep.

with our RESCUE Collection with Shatavari-infused glycerin that coats your beautiful hair so it gets restored back to its natural, full potential.

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It’s your day, Get Your Hair On the Lu way!

Don’t just take our word for it, try them out for yourself! We give you a 100% satisfaction guarantee on all our products. If you’re unsatisfied with the results, just let us know and we’ll give you a full refund.

We’ve put lots of love in the making of these products because at Lu, it is our passion to let you get your hair on!

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  • Always clean and cruelty-free

    Every product we make at Lu is free of parabens, sulphates (SLE, SLES), phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.

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