Get your hair on! From the very first wash.
Lets get groovy! Let's get serious! Let's get deep! Lets get your hair on with Lu. Nothing is better than those perfect showers, where you sing and dance like no one else in the room. That’s how you feel when you use Lu. No cares, no worries, just you and happiness.
Party up with your hair, and mess around with it. It's your hair, and let Lu allow you to be unique with your hair. No matter what style, what type, our haircare line will help you get crazy, or serious, to make your hair as perfect as you are.

Lets get groovy!
with our Freedom Collection: with Moringa seed oil and Impossible Keratin™. It adds volume and shine for awesome curls.
You’ll kick-off your day to its amazing fragrance when jumping in the shower and the richness of our shampoo and the buttery texture of our conditioner will deeply cleanse and protect your hair. Our unbelievable Free to Be Styling Cream will add the final touch so you get your hair on freestyle.

Let's get serious.
with our Control Collection: a thick, rich, frothy and wonderfully-smelling 3-Step haircare line.
Thanks to its Murumuru butter formulation and our Impossible Keratin™ complex, it nourishes your hair while keeping it protected from heat if you’re using hair appliances, so you get your hair on in style with our best-in-class formula.

Let's get deep.
with our Rescue Collection with Shatavari-infused glycerin. It’s like a spa for your hair. It's a deep, nourishing experience for your hair.
Our plant-based Impossible Keratin™ featured in our shampoo, conditioner and leave-in cream, works wonders by coating your beautiful hair so it gets back to its natural, full potential.
Experience it!
Don’t just take our word for it, try them out for yourself! We give you a 100% satisfaction guarantee on all our products. If you’re unsatisfied with the results, just let us know and we’ll give you a full refund.
We’ve put lots of love in the making of these products because at Lu, hair is our passion. We know what women want from their shower experience and we strive to help you get your hair on!