Experience our proprietary Impossible Keratin™

LatinUs Beauty - Impossible Keratin™

We created a breakthrough formula for all hair types. We used the right amount of Vegan Keratin, Vegan collagen plus silk amino acids to provide 3x strength and 3x flexibility to your hair versus regular Keratin products. 

Introducing: The Freedom Collection

It's all about an effortless look. Have the Freedom to wear your hair any way you want with this collection of hair-celebrating products. A powerful blend of Moringa Seed Oil and Impossible Keratin™ strengthens every strand for visibly healthy, lusciously touchable hair.

Presenting: The Control Collection

No flyaways, no frizz, no time for touch-ups. Just perfectly put together. This rich blend of Muru Muru seed butter and Impossible Keratin™ allows your hair to be styled perfectly for those occasions when you need to own every aspect of your look.


Your healthiest hair ever: The Rescue Collection

With Impossible Keratin™ and Shatavari Oil, this nourishing blend will restore your strands microscopically from the first wash. The dual action present in all our collections ensures that hair is healthy on the inside as well as conditioned on the outside.

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