Hair Styles That Embrace the Maximalist Trend
Is Maximilism the 2025 hair trend we need? People are embracing a “more is more” aesthetic this year in everything from interior decor to fashion tips on social media feeds....
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Why it Works
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Ingredients
Each ingredient is methodically researched and evaluated by our experts, resulting in formulas that are unique to Lu.
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Scents
Tailor-made scents designed by professional perfumers accentuate your mood and even double as aromatherapy!
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Impossible Keratin
Lu's proprietary formulation combines vegan keratin, vegan collagen, and silk amino acids to deliver 3X the strength and 3X the flexibility vs. regular keratin
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Always Clean and Cruelty Free
Learn MoreEvery product we make at Lu is free of parabens, sulfates, phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.
Between Us
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Hair Care Tips for An Active Spring Style
Article updated March 11, 2025 Spring is a time of awakening. Outside, temperatures are rising, winter snow has disappeared, and flowers are blooming. It’s time to ditch the winter beanie...
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7 Cottagecore Hairstyles That Are So Spring Ready
The cottagecore trend, also known as farmcore or countrycore, is all about embracing a dreamy countryside aesthetic and the charm of rural living. It includes everything from cottage-inspired home decor...
