Come and Celebrate Hispanic Heritage With Us All Year Long!
It's the most cultural time of the year! From September 15 to October 15, we celebrate Hispanic Heritage Month across the United States with music, fiestas, food, and all kinds...
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Why it Works
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Ingredients
Each ingredient is methodically researched and evaluated by our experts, resulting in formulas that are unique to Lu.
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Scents
Tailor-made scents designed by professional perfumers accentuate your mood and even double as aromatherapy!
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Impossible Keratin
Lu's proprietary formulation combines vegan keratin, vegan collagen, and silk amino acids to deliver 3X the strength and 3X the flexibility vs. regular keratin
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Always Clean and Cruelty Free
Learn MoreEvery product we make at Lu is free of parabens, sulfates, phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.
Between Us
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Top 10 Natural Ingredients That Will Do Wonders for Your Hair
Who doesn't want hair that turns heads? We all do, but we also know that hair that looks like it belongs in a shampoo commercial doesn’t just happen. It starts...
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How to Care for Hair Extensions
Let's talk about something we don't like to talk about: hair extensions. You'd be surprised how many celebrities, influencers, and fashionistas use extensions to add length, volume, or even a...
