5 Hair Trends We Love for 2025
Go ahead and DM your hairstylist now to book an appointment, because 2025 is going to usher in a new year of cuts and styles. From timeless 'dos with a...
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Why it Works
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Ingredients
Each ingredient is methodically researched and evaluated by our experts, resulting in formulas that are unique to Lu.
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Scents
Tailor-made scents designed by professional perfumers accentuate your mood and even double as aromatherapy!
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Impossible Keratin
Lu's proprietary formulation combines vegan keratin, vegan collagen, and silk amino acids to deliver 3X the strength and 3X the flexibility vs. regular keratin
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Always Clean and Cruelty Free
Learn MoreEvery product we make at Lu is free of parabens, sulfates, phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.
Between Us
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5 Hair Trends to Leave Behind in 2024 — and What to Go for Instead
It’s the end of the year, which means it’s time to reflect, reevaluate, and redirect—and that, amigas, includes hair trends. What was once considered cutting-edge can quickly feel outdated. From...
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5 Easy Holiday Hairstyles to Help You Shine All Season Long
The holiday season is here, and with it comes the never-ending excitement to look our best. After all, we, Latinas, enjoy being a little extra when dolling up for a...
