7 Cottagecore Hairstyles That Are So Spring Ready
The cottagecore trend, also known as farmcore or countrycore, hit the mainstream at the beginning of the pandemic. While locked inside, people started to pine for the seemingly lofty lifestyles...
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Why it Works
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Ingredients
Each ingredient is methodically researched and evaluated by our experts, resulting in formulas that are unique to Lu.
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Scents
Tailor-made scents designed by professional perfumers accentuate your mood and even double as aromatherapy!
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Impossible Keratin
Lu's proprietary formulation combines vegan keratin, vegan collagen, and silk amino acids to deliver 3X the strength and 3X the flexibility vs. regular keratin
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Always Clean and Cruelty Free
Learn MoreEvery product we make at Lu is free of parabens, sulfates, phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.
Between Us
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Can Covid-19 Cause Hair Loss?
Covid-19 has a lot of nasty side effects that range from fatigue and nausea to a loss of smell and taste, but can the novel virus also cause sufferers to...
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How to Care for Afro Hair
Afro hair is beautiful. It's remarkably diverse. And it requires work. Black hair is fragile and tends to be dry and brittle, prone to tangling and breakage. And it's worth...
