
Latina Icons Who Redefined Beauty & Style
From bold and colorful makeup choices to fruity head wraps that steal the show every time, Latinas have been redefining the fashion industry for generations with their fierce confidence, unique...
Ingredients
Each ingredient is methodically researched and evaluated by our experts, resulting in formulas that are unique to Lu.
Scents
Tailor-made scents designed by professional perfumers accentuate your mood and even double as aromatherapy!
Impossible Keratin
Lu's proprietary formulation combines vegan keratin, vegan collagen, and silk amino acids to deliver 3X the strength and 3X the flexibility vs. regular keratin
Always Clean and Cruelty Free
Every product we make at Lu is free of parabens, sulfates, phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.