Hair Color Trends for 2025
A new year, a new opportunity to revamp your look. The easiest way? Hair colors that truly embrace your personality. This year, bold hues, low-maintenance styles, and unique blends of...
Ingredients
Each ingredient is methodically researched and evaluated by our experts, resulting in formulas that are unique to Lu.
Scents
Tailor-made scents designed by professional perfumers accentuate your mood and even double as aromatherapy!
Impossible Keratin
Lu's proprietary formulation combines vegan keratin, vegan collagen, and silk amino acids to deliver 3X the strength and 3X the flexibility vs. regular keratin
Always Clean and Cruelty Free
Every product we make at Lu is free of parabens, sulfates, phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.