Romanticizing Hair Wash Day for Valentine’s Day and Beyond
The world moves fast and often demands a lot from us. It's easy to forget the importance of truly caring for ourselves. But self-love, especially in the form of wellness...
Designed by Latinos, made in the USA
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Colección Rescue, con Glicerina infusionada con Shatavari e IMPOSSIBLE KERATIN™
Colección Rescue, con Glicerina infusionada con Shatavari e IMPOSSIBLE KERATIN™- Precio regular
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$39.99 - Precio regular
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- Precio de venta
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$39.99
Vista rápida
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Colección Control, con Manteca de Murumuru e IMPOSSIBLE KERATIN™
Colección Control, con Manteca de Murumuru e IMPOSSIBLE KERATIN™- Precio regular
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$39.99 - Precio regular
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- Precio de venta
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$39.99
Vista rápida
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Colección Freedom, con Aceite de Semilla Moringa e IMPOSSIBLE KERATIN™
Colección Freedom, con Aceite de Semilla Moringa e IMPOSSIBLE KERATIN™- Precio regular
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$39.99 - Precio regular
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- Precio de venta
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$39.99
Vista rápida
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Serum Trifecta
Serum Trifecta- Precio regular
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$19.99 - Precio regular
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- Precio de venta
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$19.99
Vista rápida
As seen in
Abuela's wisdom, backed by science
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What Impossible Can Do
We spent three years developing a proprietary vegan keratin formulation that delivers game-changing results that exceed regular keratin treatments. We call it Impossible Keratin™.
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Naturally Yours
Naturally strengthening, hydrating, and restorative properties are at the core of what makes our formulas so effective. Abuela wouldn’t have it any other way.
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Getting to the Root of the Problem
Frizz? Split ends? Dry or damaged hair? We understand your hair’s pain points better than anyone. And we’re here to help you solve them.
Control
Fed up with frizz, flyaways, and frayed ends? Tame unruly strands and stay in Control of your look with long-lasting styling that will have you ready to conquer the world as soon as you step out of the shower.
Shop NowFreedom
Set your curls free! Designed for all types of wavy, coily, and curly hair, Freedom adds body to flat or thin hair and delivers bounce, definition, and visibly healthy curls.Â
Shop NowRescue
Rescue dry, coarse, stressed, or chemically treated hair with natural ingredients that focus on the root cause of damage. It’s like a spa day for your hair, every day.
Shop Now
Real chicas, real results
Now available at
Between Us
Between Us
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The Dos And Don'ts of Hair Serums for Gorgeous, Healthy Hair
Hair serums are a staple in many people’s hair care routines, but despite their popularity, there’s still some confusion about how to use them correctly. Over-application, improper techniques, and misunderstanding...
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Latinas Who Will Own 2025: Trailblazers, Leaders, and Entrepreneurs Shaping the Future
Latina leaders have been blazing trails and making their mark across the United States in many ways, and 2025 promises to be a year filled with even more remarkable accomplishments....
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