Welcome to our family, the Lu family. We created a haircare line that brings you into our family and lets you share it with yours! By blood, or by choice we are all here together.

Hair is an expression of ourselves and makes us unique. Let’s celebrate family, fun and heritage… and speaking about hair, let’s all celebrate our “hair-itage”!

We developed a unique formula that works on all hair types. Whatever the mood, time of day, and who you're with… we strive for giving you a great hair day.

Powered by our proprietary Impossible Keratin™ complex, we have a complete family of products for whatever the day entails.

Our products contain natural ingredients like Murumuru butter in our Control Collection for frizz-free, on-point hair; Moringa seed oil in our Freedom Collection to bring the bounce back to your curls. Our Rescue Collection with Shatavari-infused glycerin will restore your hair back to its natural glory.

Because we really want you to be a part of the family, we offer a 100% satisfaction guarantee on all of our products. If you’re unsatisfied with the results, just let us know and we’ll give you a full refund.

We’ve put lots of love in the making of these products because at Lu, no matter the hair, we’re all family. We may look different, but we love the same. So welcome to the Lu family!