Elevate your style, elevate your routine. Welcome to a new level of haircare. Introducing Lu.

Are you ready to feel on the top of the world, 365 days a year? Look no further. Say hello to groundbreaking technology that will leave people breathless . When you have high-performing qualities and standards in your life, you can elevate your look and style to its highest potential.

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Make it possible with Impossible Keratin™

There’s no better way to elevate your hair game than by using only the best, natural ingredients for your hair. All of our products are powered by our Impossible Keratin™ complex to deliver results that will leave you feeling better than ever from the very first wash. Experience the thrill of 3x the strength & flexibility of your strands to deliver nourishment from the root of your hair.

We created 3 collections to cater to each of your hair needs. 

CONTROL to fight frizz, humidity and achieve that put together hairstyle. 

FREEDOM for curly, wavy, coily hair! 

RESCUE for that extremely damaged, dyed hair.

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Not sure which collection to pick? 

Take our hair quiz and find out which formula is perfect for you. Elevate your haircare experience risk-free with our 100% happiness guarantee!

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  • Always clean and cruelty-free

    Every product we make at Lu is free of parabens, sulphates (SLE, SLES), phthalates, and colorants, and is always cruelty-free. Read our full ingredient list here.

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