Valentine's 2021 Terms & Conditions

Share the love!


Although Lu’s Collections will become your best-kept secret, we think it is time to share the love! After placing a regular order, you’ll receive a discount code for a loved one so that they, too, can enjoy Lu. Sharing is caring, what are you waiting for?

→ Promotion valid until February 14th, 2021, 1:59 AM (CST). One discount code per customer. Discount code may be used until 03/31/2021. Promo applicable for purchases at only.

 Step 1:

Take the quiz to find your perfect hair match.

 Step 2:

Select the right products for you and click “Add to cart”.

 Step 3:

Check out and wait for an email with a discount code for a loved one. Discount code may be used until 03/31/2021.

 Step 4: 

Wait for your revolutionary shampoo with Impossible Keratin to arrive!

Terms & Conditions

    1. Limited to one discount code per customer. 
    2. If you use more than one discount code using the same credit card, email, or address, your order will be cancelled. 
    3. Available until 02/14/2021 1:59 AM (CST) or until 100 discount codes are redeemed, whichever happens first.
    4. Customers must have an eligible address in the US. We do not ship to PO Boxes.
    5. There is no discount for the first order. The discount code will only be applicable to a subsequent order; you may use your own discount code, but only on a completely new order. Discount code may be used until 03/31/2021.

1. How does the promotion work?
Place a regular order and get discount code equivalent to a free shampoo on your email! It’s as easy as: 1, 2, 3, 4! Discount code may be used until 03/31/2021.

2. Why should I try Lu?
Not all haircare is made equally. Lu has Impossible Keratin™, a powerful, plant-based complex capable of healing hair strands microscopically as you wash them. Remember all those shampoos you tried because at the end of the day the results felt similar?. That ends here. Feel the power of a great hair day every single time you wash your hair. The best part? It works on all of us. Who wouldn’t want transformative hair that feels, looks, and smells amazing?

3. When will the promotion end?
02/14/2021 1:59 AM (CST) or until 100 discount codes are redeemed, whichever happens first, whichever happens first.

4. Can I get more than one bottle of shampoo for free?
We want to give as many customers as possible the chance to try Lu. Thus, we are limiting the promotion to one discount code per customer/household but feel free to add as many items to your cart.  
Stay tuned for more promotions by subscribing to our newsletter!

5. Do you ship worldwide?
We only ship within the contiguous United States, but we’re working on delivering great hair to more countries. Stay tuned by subscribing to our newsletter!

6. How come this promo is only available in the US?
LatinUs Beauty is a brand designed by Latinos and made in California. We currently only ship in the US, however, we are working hard to reach Latinas around the globe in the near future.

7. How much will I pay for shipping and handling?
You will pay $5.95 for shipping and handling.

8. Why should I pay for shipping and handling?
Giving free shipping is not within our current capabilities and we want to be transparent about what you’re paying for. We invest heavily in our formulas by using exceptional ingredients and manufacturing in a state-of-the-art facility to control quality and ensure ethical practices. You will feel the difference because our formulas are different. In fact, they are exceptional, and yet our products are affordable. Giving free shipping would prevent us from being able to do all of these things at once. That being said, give our promo a chance, we promise you it’s worth it!

9. Do you accept credit cards?
Yes! We currently accept: Visa, Mastercard, Discovery, American Express, and PayPal.

10. Can I still get a free bottle of shampoo if I buy a bundle or a full collection?
Feel free to buy as many items as you want! You will be able to use the discount code to get a $14.99 discount on your next order or give the discount to a loved one for their first order. The same applies for collections and individual products. If there was a right time to try Lu, now is it!

11. What is Impossible Keratin™?
Impossible Keratin™ is our proprietary complex, which transforms your hair from within thanks to plant-based ingredients powered by science. Click here to learn more.

12. Which shampoo works for my hair type?
We created a new way to shop for haircare. With Lu, you choose how to transform your hair according to your mood every single wash. All hair benefits from Impossible Keratin™. Which collection goes with your mood?

Choose Freedom on days in which a lengthy hair styling routine is not in your plans, but beautiful hair is.
Opt for Control when you want to show the world who’s in control and ready to take on whatever comes.
Give yourself time to reflect and reset while deeply nourishing your hair by going for Rescue.

Fall in love with a lot more than excellent hair care, let Lu work for you the way you need it to.

14. Are your products vegan?
Our formulas are plant-based. However, we source our silk through traditional processes and this prevents us from being able to call the formulas vegan.

15. Do you test on animals?
We are a cruelty-free brand and always will be. We do not test on animals and never ask others to do so on our behalf. In fact, our collagen and keratin are plant-based, which we totally love!

16. Do your products contain silicones?
No silicones, just tons of goodness.

17. Do Lu products contain sulfates?
Every Lu product is sulfate-free and free of other nasties, too.

18. Where are your products made?
All of our products are proudly made in California.

19. Does Lu work for hair loss?
Lu products prevent hair loss due to breakage, but they are not formulated to treat other types of hair loss. In a healthy scalp, each hair grows from a hair follicle and goes through a natural cycle of growth (anagen phase), transition (catagen), and fall (telogen). Lu products have Impossible Keratin™, which strengthens hair and helps minimize breakage during these cycles in a normal scalp.