The Lu Beauty™ Collection, with Impossible Keratin™ - Our Best Value!

Choose the collection that suits your needs for the day, or mix and match to see what feels and looks best for your particular style! Apply the shampoo to wet hair, lather, and rinse. Follow with the conditioner and massage into your hair. Let sit for two minutes before rinsing out. Finish your look by applying the styling cream to damp hair. Scrunch into your hair beginning at the tips and working your way down to (but not touching) the scalp, and then style as desired.

Our products leave your hair looking and feeling silky, smooth, and three times stronger after your first wash, without making it heavy or greasy. This results in healthier, shinier, and more manageable hair.

Lu's proprietary Impossible Keratin™ is a plant-based keratin formulation made with vegan collagen that provides 3X the strength and 3X the flexibility at a microscopic level, resulting in shinier, healthier, and smoother hair.